How to Find your Press Release with Google Search Engine

All press releases distributed by PRBuzz are automatically posted to about 3,000 news sites. Since some users of press release services like to use search engines to find their press release online, here are some tips on how to do that:

PRBuzz - Press Release News Wire

Step One:

Use copyscape.com or other tools to make sure that all or part of your press release was not already published online at any other site at any time. If your press release or part of your press release has already been posted online, you will have a difficult time finding it online from PRBuzz. Google and other search engines heavily penalize old or duplicate content, driving it down in the rankings or deleting it altogether. Even if it was posted only a few hours earlier, search engines will still penalize additional postings.

Step Two:

Search engines analyze "keyword/phrase density" and "keyword/phrase placement" within press releases to determine the web pages that are found with searches. While writing your press release, be sure that you optimize various keywords to be easier to find with search engines. A very useful free tool to help you optimize your press release for search engines can be accessed at www.visiblepr.com.

In addition to analyzing keyword density and placement, you must take competition for keywords into consideration. If you have optimized your press release for commonly used phrases like "home business", "auto insurance", "health care," or "debt consolidation", you will have a very difficult time finding your press release unless you have done an extremely good job of optimizing it and creating interesting content that people will link to. For these commonly used phrases, the passage of time can cause the placement of your release in the rankings to rise, but the process can take years.
Once you have analyzed which keywords or phrases will be most likely to result in a successful search, you can start your search.

Using "quotes" around particular phrases in your search engine query often helps. Be sure to try different phrases and combinations of keywords in order to find the best results. You can also mix single keywords with phrases in "quotes".

Please note: this process takes experience and practice. Although beginners at Search Engine Optimization (SEO) often get frustrated, this skill is extremely valuable and rewarding once learned.

Step Three:

Once you have found results from your search, you can analyze your results to find ways to better optimize future press releases.

Important Notes:

As noted above, Google is programmed to eliminate duplicate content from its search results. All the search engine companies spend a lot of time and money to eliminate listings of multiple copies of the same press release, article, or document. They do this because search engine users demand it. Imagine if you were searching for something with Google and your search resulted in 1,000 results, and all of them were the same exact article posted to different sites. Without doubt, you would switch to a different search engine. The amount of duplicate content that you find with any given search engine depends on many different factors that are constantly changing as some SEO gamers try to stack the deck, while search engines continue to try to stymie their efforts.

It is also important to remember that the results in a Google search will change over time. One news site may be ranked high in the search results for your press release one year, only to be replaced by a different site the next year. Some sites that post your press release may not show up at all at first, then dominate the search results months later. Most sites that post your press release will never be found because of the heavy penalty on duplicate content.

Example #1:

In the following example, we will search for copies of the following press release:



In this example, we are using the keyword of the customer's company name and the keyword of prbuzz from the dateline of the press release. By including the keyword "prbuzz" we will limit our search results to only the press releases distributed by prbuzz. The two words we choose are very unique so that we will eliminate any untargeted results. See screen shots below:

PLEASE NOTE: It is extremely important to click on "Repeat search with the omitted results included" in order to see all results of the search.

 

Example #2:

In this next example we will search for this press release using google:



Having our press release in the #1 spot is a great result considering that this phrase has been used on many different web sites. We must get a more targeted search to find results exclusively from prbuzz press release distribution.



This next Google search uses the keyword "prbuzz" from the dateline of the press release so we can limit the search engine results to press releases posted by prbuzz. This search shows 364 results. This is very good for finding duplicate content! Remember, although we post the press release onto thousands of sites, you will never find most of them because they are penalized for being duplicates.



Example #3:

Here is the next press release that we are going to find by doing a Google search:



It is important to notice that Google does not include the domain word and extension as a single word. It removes the .com from the first part of the word. This make searching much more difficult because now Google is finding results for any pages including the word "climber". Climber is a word that is used often on many different sites. Althogh we are using three very common words here without quotes, Google ranked the PRBuzz page #1. This is a huge accomplishment:



Next we included the word "prbuzz" in order to limit our search to only the results with this keyword:



 
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