10 Simple Steps to Writing a Great Press Release

Determine what your news is. What are you announcing? Are you announcing a new web site? A change to your web site? A new product? A new feature to your product?
  1. Determine what your news is. What are you announcing? Are you announcing a new web site? A change to your web site? A new product? A new feature to your product? Are you voicing your opinion to a topic in the news? Have you hired someone new? What is your news. This is the first step to writing a press release. Everything else is easy.
  2. Look at other press releases on this site and get a feel of how a press release is to look. Note: they are usually between 250 and 500 words.
  3. Next, put the dateline in the beginning of the first paragraph. Here is what a dateline looks like: City, State (PRBuzz) Month day, year  Here is an example New York, NY (PRBuzz) April 10, 2009 -- begin first paragraph now.
  4. Next, I always add the contact info and link to web site. I often forget to do this, so I do it right away. Also, I put ### at the bottom of the release to signify the end of the press release.
  5. Fill in the body of the press release with the what, when, where, how and why about the news. Everything should be written in third person. You should not have any sales pitches that make it sound like an advertisement or spam.
  6. Think of a few quotes from the owner or spokesman like this: Joe Smith, the owner of xyz commented "this that or the other thing"
  7. At the end of the release, put an "About the Company" or "About Us" section. Here you will list some history, qualifications or details about the company or organization.
  8. Once done, proof read and spell check the whole document. Also, search for photos that you can upload that help explain your news. We allow up to 10 photos in the press release.
  9. Have someone else proof read the press release and look at other press releases on our site to make sure you did not forget anything that others have done.
  10. Go to our order form here and cut and paste your press release and details. Do not try to re-type your entire press release into our order form. Cut and Paste!
Congratulations! You are now done with your press release. Monitor your web stats to see clicks and watch referral stats.
 
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