Phroogal to start the conversation on money through a local grassroots initiative that will include 30 events in 30 locations in 30 days begins on June 1, 2015.
Elizabeth, NJ – Phroogal, a financial education startup announces an unprecedented initiative to travel 10,000 miles zigzagging across the United States to break the last social taboo – openly talking about money.
The Road to Financial Wellness is a local grassroots and social media event with a mission to turn local money discussions into a national conversation on financial wellbeing. The road trip will begin on June 1st in Portland, Maine and end on June 30th in Los Angeles, CA.
Phroogal plans to participate in 30 events in 30 locations in 30 days to record, curate and share the financial stories of people in communities across the United States. Some of the pit stops include Lowell, MA; Gaithersburg, MD; Nashville, TN; Lincoln, NE; Denver; Dallas; Phoenix and Corvalis, OR.
Phroogal Founder Jason Vitug is a former senior executive with a Silicon Valley credit union who left his position and sold his belonging to find his purpose. In 2012, Vitug was living his dream lifestyle as he backpacked through 20 countries in 12 months. When Vitug returned home he defined his purpose - to empower a generation in making better financial decisions to live their dreams.
“I believe the road trip can highlight the importance of financial education that empower my generation in making better financial decisions that lead to living their dream lifestyle. Focusing the conversation on financial stories and lifestyle goals is a powerful medium to bring about awareness and change,” states Vitug.
Phroogal will travel to a different location each day and engage with people through informal street interviews, coffeehouse discussions andspeak in 30 planned events in 30 different locations to engage an audience in a financial conversation.
Vitug adds, “Our national sponsor Payoff has been instrumental in helping to make this road trip a reality. Payoff shares our vision in empowering people to achieve their financial goals and live their dream lifestyle.”
The consumer-focused financial services company Payoff isn’t alone, as an increasing number of credit unions have joined to support the road trip on the local community level.
"Warren Federal Credit Union is thrilled to be Pit Stop #18 for The Road to Financial Wellness. Our priority is to help our members live their financial dreams by educating and providing products and services that enhance their entire well-being for life!" The 'Phroogal' Road to Financial Wellness partnership is the perfect way for us to reach our Millennial membership in a fun and interactive way.” States Michele Bolkovatz, Community Relations Manager at Warren FCU in Cheyenne, WY.
Additionally, the Phroogal team has partnered with nonprofits, community organizations, college and universities, financial technology companies and municipalities across the United States.
To learn more about The Road to Financial Wellness please visit http://www.phroogal.com/road.
Phroogal, Inc. is an Elizabeth, NJ based financial education startup founded by Jason Vitug in 2013. Phroogal is a fast growing millennial lifestyle brand focused on financial education that empowers millennials to make informed financial decisions. Phroogal’s mission is to democratize financial knowledge and provide relevant and reliable financial information; resources and tools helping a generation live their dream lifestyles. Please visit http://www.phroogal.com for more information.
Jason Vitug, Founder and CEO
1115 E. Jersey Street
Elizabeth, NJ 07201