CHARMES is a Distinguished Provider of Natural Gemstone Jewellery in India

CHARMES is a Distinguished Provider of Natural Gemstone Jewellery in India

CHARMES is India’s first online semi-precious gemstone jewellery store that sells certified natural gemstone jewellery. The Gemstones available with the virtual store are not treated or modified in any way to make them cost cheaper. In addition, the gemstone jewellery that CHARMES offers has the finest quality and finishing. Latest international designs in stone jewellery that the store offers draw inspiration from top designer brands all over the world. At CHARMES, customers can shop over 1,000 unique and modern jewellery designs suitable for both daily and special events.

While answering to a query related to CHARMES, one of its senior executives in a recent interview commented, “We launched our natural gemstone jewellery virtual store, CHARMES, in March 2017. It is a sub company of Star Lanka and we focus on branding the company. Additionally, we strive to make the Indian market aware of the gemstone jewellery and their treatments and sell finest quality gemstone products. We don’t have a physical store as of now but we have our manufacturing facility in Jaipur. Those interested can visit the facility if necessary. For amplifying our presence and reach, we are trying to get our brand registered with several online marketplaces, including, Flipkart and Snapdeal.”

In contrast to many other jewellery stores that offer same old designs, CHARMES rolls out modern and elegant jewellery designs. Using certified gemstones and BIS certified gold, skilled craftsmen at CHARMES create an exquisite range of fine gemstone jewellery designs, including rings, earrings, bracelets, pendants, necklaces and bangles. Besides offering quality and unmatched product variety, the online store has set a benchmark in offering cost-effective products. It is because CHARMES offers products directly from the manufacturer without incurring overhead expenses, such as rent, inventory costs, etc. Resultantly, the online store offers the most competitive prices to its customers.

The senior executive further added, “Using our user-friendly website, customers can select products and place their orders conveniently. Once the people are done with browsing products and short-listing the ideal ones, they are supposed to add them to their cart and then follow the on-screen instructions to complete the ordering process. As the ordered item is handcrafted, it usually takes 1-2 weeks for making and handing over the final product to buyers. Individuals can also place their orders over the phone by using SKU number available on each product page. Our professional yet friendly customer representatives assist buyers in every way possible.”

CHARMES is emerging as a go-to resource for those seeking authentic and affordable Gemstone jewellery in India. For those who are planning to buy beautiful Ruby stone jewellery, the online store can be one of the best options to rely on.  All the diligently designed Ruby stone jewellery pieces that the online store offers come with a certification of authenticity and a design that can fetch attention and appreciation that the wearer desires and deserves.


CHARMES, the new sister company of Star Lanka, is a virtual store and the first brand to bring natural gemstone jewellery to India. The company is a pioneer in certified gemstones that are not treated and modified. Through its online platform, the online store now sells its quality gemstone jewellery to customers in more than eight countries across the globe. Therefore, those seeking Ruby stone ring price online can rely on CHARMES.

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