The NEO Lifestyle Backpack from BASICS

The NEO Lifestyle Bag is a versatile backpack with plenty of frills and thrills. Introduced by BASICS, the backpack is hoping to gain lots of support through its crowd-funding campaign efforts that’s set to launch on July 7th, 2017.

The backpack is theft proof with several cutting edge attributes that ensure it remains safe from prying hands. It also has a cut-proof protective shell as an added second line of defense. And at night, two long safety reflective strips will visibly illuminate your position to tailing traffic to within 100 meters of your position.

According to Hari, founder of BASICS, “We all need a ton a stuff when we are on the move, but carrying all that gear everywhere just didn’t make sense to us.” He further adds, “In order to have a great "Go-Bag" with a useful organization scheme, stylish, and lots of great features, we decided to adopt a philosophy that having less is more.”

The NEO is unique in that it includes a space-saving modular system with interchangeable panels for optimal storage capacity. Attachable and removable panels to accommodate either a full-size DSLR camera or a 15” laptop or even a set of overnights, conveniently transform the space within the backpack to suite your needs for any occasion. 

Other features such as the anti-sweat ventilated back panels, external USB charging port, smart holders for your sunglass and earphones, as well as metro card pockets, all add practicality to the NEO. 

BASICS will introduce two models and is seeking to raise US$5,000 to bring the NEO to market. And for helping the project succeed, the first 250 backers can safely pledge their contributions from US$55.00 with the reassurance, if BASICS fail to achieve its campaign goals, an automatic full refund shall be made through the crowd-funding platform. 

The well-crafted backpacks offer a single convenient, cost effective and sophisticated solution that’s equally appropriate for students, professionals and world travelers. In short, the NEO Lifestyle Bag is the perfect fit for the modern day commuter who is always on the go.

And if you love the NEO, look towards gaining even more. Earn 10% CashBack Rewards when you back the project or directly refer someone else to buy the NEO. To learn more, visit Basics World 

BASICS, is an idea that anyone can be inspired and invent solutions that work for them. We love the challenge in solving daily problems by creating innovative products that help people simplify, organize and improve their lives.


Basics World

Jayline Marketing Sdn Bhd, 
GF-43, NU Sentral, 
201 Jalan Tun Sambanthan, 
50470 Kuala Lumpur, 

(+603) 2276 4903


Hari Naveen Christopher

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