Infinite Clothing Unveils New Website, URL, and Branding

Infinite Clothing Unveils New Website, URL, and Branding

Infinite.Clothing Features Updated Design, Enhanced Functionality, and Easy-to-Use eCommerce for Customers and Retailers

Morph & Thro, LLC, today announced the launch of a new website for its sustainable performance and athleisure wear. Taking advantage of just-released, top-level domains, Infinite Clothing opted for .clothing over .com, and released the new site at www.infinite.clothing. 

Noteworthy features of the site include an attractive design responsive to mobile devices, a focus on sustainability as an issue, and the prominent positioning of others who share their interest in sustainability. In addition to blogs and feature articles about issues surrounding sustainability, videos and other content are used to highlight Shining Stars, All-Star Teams, All-Star Events, and All-Star Partners—individuals and organizations with a like commitment to responsible manufacturing, sustainability, an American workforce, and fair labor. The new website is a place where individuals who share similar interests can gain information about efforts toward the preservation of our planet and its resources.

The website replaces the former Morph & Thro website with a more engaging user experience, enhanced search and navigation, and an online store with in-depth product, fabric, sizing, and manufacturing information. 

"We are excited to better represent our brand, our commitment, and our store through this new website,” said Cyndie Shaffstall, partner and EVP of brand and marketing. “Our company has always been focused on sustainability—not just in our manufacturing, but also as an issue—but our previous site didn’t present that information as well as it could have. Infinite.Clothing provides us a sleek, engaging platform for sharing articles, comments, and thoughts on issues in which we believe our visitors share an interest—buffeted by a great store."

The site’s trendy look, combined with enhanced, current content, and responsive features ensures customers will be able to easily navigate infinite.clothing, whether on their desktop or mobile device. Features highlighting individuals, teams, events, and partners, support a parallel goal of focusing on noteworthy people and causes. For those wishing to purchase, the online store has streamlined access to sustainable, upcycled men’s and women’s performance wear and athleisure wear.

"We know our customers care about sustainability," said Glenn Earl, founder and former NFL safety. "Before I left football, I started this company as a platform for my passion, but until this site launched, we weren’t doing the best job possible in furthering the issue or fostering interest in our products as a solution to the issue. Infinite.Clothing is at last the platform to execute our sustainable movement. It’s an exciting time."

The new site launched on 24 January 2016 along with a new logo.

About Morph & Thro

Morph & Thro, LLC, DBA Infinite Clothing is the manufacturer of a line of sustainable apparel providing athletes with technical performance wear and non-athletes with athleisure wear. The apparel line is engineered responsibly using upcycled materials, employing an entirely American workforce. Based near Chicago, IL, Morph & Thro was founded in 2008 by Glenn Earl, former NFL safety. Earl was later joined by James Molinaro, Chris Brown, and Kevin Walter, also former professional football players; Scott Hairston, Major League Baseball outfielder; and Cyndie Shaffstall, entrepreneur and bestselling author.

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Contact: Cyndie Shaffstall

Email: cshaffstall@infinite.clothing
Phone: 928-358-5398
Mailing Address: 6189 Heritage Lane, Lisle, IL 60532 United States

 
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