Cyndie Shaffstall Joins Morph & Thro, LLC, as Partner and Executive Vice President of Brand & Marketing

Cyndie Shaffstall Joins Morph & Thro, LLC, as Partner and Executive Vice President of Brand & Marketing

Brings brand awareness, customer loyalty, marketing, and product-marketing expertise to company leadership

Morph & Thro today announced the addition of Cyndie Shaffstall as partner in the sustainable performance-wear company. Initially Shaffstall’s focus will be on bringing brand awareness to the eight-year-old company and developing customer loyalty through marketing campaigns and online content highlighting the organization’s commitment to sustainable products, fair labor, and U.S.-based design and manufacturing.

“Cyndie is a recognized leader in the marketing landscape, and her international experience in marketing, product marketing, and distribution will be of great benefit to our company,” said Glenn Earl, founder and former NFL safety. “We couldn’t be more pleased to add her talents to our management team.”

Shaffstall’s career has been both broad and deep. In 1995, she founded ThePowerXChange, the world’s largest distribution system of extensible technology; in 2006 she invented SassyStrapps; and in 2015, was recognized as an Amazon best-selling author (Willows: The Creole). She was also formerly publisher and editor of X-Ray Magazine; led the international partner program for one of the world’s largest software publishers; and in 2011, founded Spider Trainers, a leading automated-marketing provider. In addition to Willows, Shaffstall has written four other titles in the same series, and nearly a dozen non-fiction books. She has been published in numerous magazines, and authored dozens of ebooks, along with  online guides for both her companies and her clients’.

“Cyndie’s skillset is exactly what we need at exactly this time,” said president and MLB outfielder, Scott Hairston. “Her presence represents a new start for our company. This is an entirely new direction we wholly embrace and are eager to implement.”

Shaffstall holds certifications for Google® Analytics and Google AdWords, and has been recognized by SlideShare® (a division of LinkedIn®) as having created content appearing in their Top 5% of Most Viewed (2014) with her campaign, Great Big Book of Things Marketers Say. 

“I’ve never been more excited about a new endeavor than I am about Morph & Thro,” Shaffstall said. “Working with a group of ballplayers-turned-businessmen is as rewarding as it gets. These men have enjoyed successful careers as professional athletes—a background completely foreign to me. What the experience of playing professional sports has taught them is: first and foremost it’s about teamwork. They collaborate and take the hits and misses in a way I’ve never found in corporate America—it’s the ideal landscape for a rogue entrepreneur such as me.”

About Morph & Thro

Morph & Thro, LLC, DBA Infinite Clothing (https://www.infinite.clothing) is the manufacturer of a line of sustainable apparel providing athletes with technical performance wear and non-athletes with athleisure wear. The apparel line is engineered responsibly using upcycled materials; employing an entirely American workforce. Based near Chicago, IL, Morph & Thro was founded in 2008 by Glenn Earl, former NFL safety. Earl has since been joined by James Molinaro, Chris Brown, and Kevin Walter, also former professional football players; Scott Hairston, Major League Baseball outfielder; and Cyndie Shaffstall, entrepreneur and bestselling author.

Contact: Cyndie Shaffstall

Email: cshaffstall@infinite.clothing

Phone: 928-358-5398

Mailing Address: 6189 Heritage Lane, Lisle, IL 60532 United States

 
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