Beat Blue Monday: Is a Flexible Workstyle the Key to Life Fulfillment?

Alex Hirst and Lizzie Penny, Co-Founders of The Hoxby Collective believe so. At their agency ‘without walls’ - which boasts 400 Associates in 29 countries and delivers exceptional work for big brands across the globe - there is no such thing as working 9-5.

“The 9-5 model is archaic and outdated,” explains Bristol-based mother of three Lizzie Penny, “with a culture of presenteeism you don’t get the most productive person for the job.”

Not only does Hoxby’s flexible working platform allow its talented workforce to engage at each individual’s optimum performance time and prefered location (a term they have coined ‘Workstyle’) but the result is more efficient.

“We reward output rather than time spent,” one day per week SAHDAlex Hirst continues “, it is the ultimate unbiased meritocracy; our judgement is the quality of work, the internet is our web of life and as such removes the need for lengthy and draining commutes or unnecessary meetings.”

Alex and Lizzie lobby against the idea that remote workers don’t pull their weight - indeed, 2013 research published by Forbes points to the fact that they actually outperform their office based co-workers - and furthermore, employing a remote workforce negates any racial, ethnic or gender prejudices.

For their Associates, Alex and Lizzie believe that workstyle equates to happiness: Hoxby work fits around their lives, not the other way around. “Hoxbies are happy because they have control and are trusted,” adds Lizzie “, it’s a culture that supports individuality.” Notably, Hoxbies combine work with satisfying wanderlust, enjoying children’s milestones, spending quality time with pets - or simply taking their laptop into the great outdoors.

Remote working is also good for mental health and wellbeing; the AXA Stress Index found that fewer self-employed people said their stress came from their work life (42% compared to 61% of office workers). In a recent survey on Presenteeism conducted by Hoxby, 80% said that remote working had positively impacted on their mental health. (Hoxby members include examples of overcoming PND, traveling as an Army spouse and being able to care for children with additional needs).

Clients who have adopted early to the Hoxby model include global giants, Perrigo and Informa, as well as UK firm Bee Midtown - who have outsourced their entire marketing function to The Hoxby Collective. Unsurprisingly, Hoxby’s ‘Innovation’ division; which consults on future proofing and organisational design is one of the company’s fastest growth areas.

“As the forerunners of the workstyle movement, our ambition is to change up society for the better,” concludes Lizzie.


Please do consider Alex and Lizzie for quotes or opinions on the following:

-       Flexible working is not just for working parents.

-       Presenteeism and mental health.

-       Hoxby’s disruptive HR and Finance model (hiring staff without face-to-face meetings etc).

-       How to create an agency culture in a virtual office.

-       Productivity and presenteeism.

-       Advice on embarking on a freelance career or working with a virtual agency.

-       Future-proofing business.


Case studies of flexible working and client testimonials available on request.

Alex Hirst and Lizzie Penny are available for interviews - bios on request.

Notes to Editors:

Founded in May 2015, Hoxby has grown from an idea between two people, Founders Alex Hirst and Lizzie Penny, who had a vision to change the way people work for the better, into a profitable community. Now with over 400 people across 29 different countries, Hoxby is on track to become a multi-million pound company in its first 5 years. Hoxby is a social enterprise built entirely from the belief that flexible working is the future of the global workforce.

Follow on social media @hoxbycollective

Contact name: Hoxby Collective
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone number: 07540688506
Address and Zip Code:39 ridley road, london e70lu
London UK

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