4 Golden Rules for Increasing Website Traffic

4 Golden Rules for Increasing Website Traffic

Although there are many SEO tips and tricks out there for giving your website a slight boost up the Google rankings, all of the minor tweaks are useless unless you follow the one golden rule of SEO: Google likes high quality websites with interesting content. The main Google algorithm is based on how many people visit your site and how long they spend there, with all of the other tricks just icing on the cake.

Write Regular Blog Posts
 If you add a new page to your website every few days – whether it be advice, information about what your company does, a new product line or anything else that your users might be interested in – you will increase the traffic to your site, and get people to at least read your new post before they leave.

The posts don’t even need to be directly related to your business, they just need to be a part of your network and attract readers. General information about your industry as a whole can be a good way to start, and can also be a good way to help potential clients understand exactly what you can help them with.

Share your Posts with the World
Of course, you need people to know that you are posting interesting content, so you need to share your posts. Social media is the obvious place to start, however if you don’t have a lot of followers then you won’t reach a large audience – and the more people the better, in SEO terms (and general marketing!).

If you can get your article shared (by you or a friend) in a group where people will be interested then you will get more views on your website. For example, a child therapist might try to have their posts shared in a Facebook group for mothers, while a liquor brand might post in a bartending  group.  Giving people the option to share your blog once they finish reading it should help you to reach a bigger audience as well.

Have a Fast Website
Nothing makes people leave a site quicker than if it has a slow loading time. Waiting any more than a few seconds will make most casual browsers go back to the Google search page – and the search engine will notice this, and undermine your SEO efforts.

Your website could be loading slowly for many reasons – you could have files (usually pictures) that are too big for most home PCs to download quickly, you might have videos set to auto play (which not only increases download time but is also annoying for visitors) or you might not be using HTTP compression.

If your pictures are using too much memory, try optimising the size for your website. Not only will this reduce their file size, it will make it harder for other people to steal your images as they will lose quality if the size changes. Setting videos to only start loading when someone clicks on them will also reduce loading time, and using HTTP compression will also reduce your website’s downloading size.

Make it Mobile Friendly
Mobile phone Google searches have overtaken computer searches, so a mobile friendly site has become vital for SEO. Not only does Google give mobile-friendly sites a better ranking, if your site isn’t mobile friendly then you will miss out on a lot of views from people browsing on their phones – particularly if you are sharing your page on social media.

As you can see, the core of SEO isn’t complicated. All you really need to do is think about what makes you visit websites, and then apply that to your own page. If you can do that you will dramatically enhance your ranking, and then you can look into other SEO tricks that will boost your website slightly – although getting all those little things right too will ensure your website is the best it can be. For more information follow this blog: https://www.seoshark.com.au/blog/

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