Global OLED TV Market Will Reach About USD 20.0 Billion By 2019

Global OLED TV Market Will Reach About USD 20.0 Billion By 2019

The full name of OLED is the organic light emitting diode, and is one of the latest display screen technology. OLEDs which are made from carbon containing materials have the potential to revolutionize the future of display and lighting technologies. Organic LEDs have diverse applications in various sectors including healthcare, consumer electronics, automotive, clothing, medical devices, lighting, and transport industries, among others. The AMOLED technology is used in television displays as they are brighter, thinner, and sharper. LG Corporation (South Korea) aims to mass produce AMOLED TVs in 2015.
OLED TVs will be thinner, lighter, more efficient, and better-performing than any current television technology. Each pixel can be shut off, for an absolute black (no other tech can do this, save CRT), meaning an actual infinite contrast ratio, not just marketing hype. OLED TV is no longer needed LED LCD panel, RGB color signals are directly displayed by the OLED diode, and is almost non-existent problem of viewing angle LCD.
OLEDs are made by placing thin films of organic (carbon based) materials between two conductors. When electrical current is applied, a bright light is emitted. The OLED materials emit light and do not require a backlight (unlike LCDs). Each pixel is a small light-emitting diode, in fact. OLED TV panels offer several advantages over LCDs:

● Faster refresh rate, better contrast and better color reproduction;
● Thin and light: OLED TVs today are just 4 mm thick, and some OLED panel prototypes are merely 0.3 mm thick!
● Better viewing angle – almost 180 degrees;
● Greener: OLEDs draw less power, and contain no toxic metals (that’s almost true – OLEDs contain a trace amount of Iridium, a non-toxic heavy metal);

● OLED panels can potentially be made flexible and/or transparent.

The global OLED TV market is expected to grow at a CAGR of 18% from 2015 to 2019, and will reach about USD 20.0 billion by 2019. In terms of geography, Asia-Pacific will account for the largest market share of OLED TV, the growth of the market in APAC can be attributed to the increasing number of investments by Asian players in the OLED technology.
In terms of price, OLED TV is naturally more expensive than other TV, this is because that OLED is still a relatively new technology at present, and another aspect is manufacturers, currently, only LG and SAMSUNG concentrate on OLED applications in the field of television, and has become de facto monopoly, the price is more expensive naturally as scarce goods.

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Joanna | Executive – International Business and partner Relations
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