Blue Bamboo First to Market with Bluetooth Receipt Printer for iPhone(R), iPad(TM), iPod(R)

Leesburg, Virginia  / PRBuzz / February 16, 2011 -- Blue Bamboo, an innovative provider of electronic payment solutions, announces the mobile Bluetooth P25-M Printer certified with MFi (Made for iPhone/iPad/iPod program*).

The Blue Bamboo Bluetooth P25-M Printer, previously certified for serial connectivity with iPhone/iPad/iPod (is a trademark of Apple Inc.), is now in final testing and approval of the MFi program to work with Apple devices for Bluetooth connectivity. Bluetooth connectivity brings the benefits of wirelessly passing secure and encrypted magnetic stripe card data from the printer to Apple devices. 

An iOS approved partner, with applications available in the Apple Apps Store, will be able to properly certify a total solution by combining the MFi approved Blue Bamboo Bluetooth P25-M with an authorized application running on an iPhone/iPad/iPod. Consumers and merchants now have a completely wireless experience with the Blue Bamboomobile payment solution that enables mobile card swipe and printing capability with Apple devices.

Building on innovations incorporated in its popular P25/M product family, Blue Bamboo's Bluetooth P25-M mobile solution combines printing and magnetic card swiping capability in a compact mobile device with secure data protection. Cardholder data is protected during card swipe to Apple devices via Bluetooth. By extending the financial industry's proven key management technology to the Bluetooth wireless P25-M Printer, an MFi authorized partner can enable end to end encryption and ensure sensitive cardholder data is never exposed through wireless data transmission.P25-M configurations are ideally suited to the needs of mobile sales and service, transportation and livery, and food delivery and hospitality.

"Merchants demand payment products that not only expedite the secure transmission of vital transaction data, but also serve as a platform to deliver value-added services to customers," said Justin Anderson, CMO, Blue Bamboo Corporation. "With our P25-M mobile payment system, we introduce the second in a series of products that works with iPhone, iPad and iPod, include our industry-leading security, deliver the latest features and technology for the lowest total cost of ownership, and thus will enable merchants to deliver new services to their customers today and well into the future." 

Blue Bamboo will continue to offer the easy and inexpensive option of private labeling the P25-M to solution providers, POS equipment manufacturers, distributors, and resellers for ISO's.

The P25-M will be processing mobile payments worldwide in the spring and summer of 2011.

 

About Blue Bamboo

Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS terminal and peripherals industry. Blue Bamboo's robust electronic payment technology delivers scalable, customer-centric wireless and retail payment solutions which meet PCI and EMV standards all in a secure, reliable and versatile design. Visit www.bluebamboo.com

"Made for iPod," "Made for iPhone," and "Made for iPad" mean that an electronic accessory has been designed to connect specifically to iPod touch, iPhone, or iPad, repectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod touch, iPhone, or iPad may affect wireless performance. iPhone, iPod touch, and iPad are trademarks of Apple Inc.

Media Contact

Le Le Tel: +86 021 51290333

Le.le @bluebamboo.com
 
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