WOULD THE DEMAND FOR NUTRITIONAL DIETS DRIVE THE NUTRACEUTICAL MARKET?

WOULD THE DEMAND FOR NUTRITIONAL DIETS DRIVE THE NUTRACEUTICAL MARKET?

This question has already been answered! The nutraceuticals market directly thrives on human beings’ desire to maintain a nutritional diet. Everything the human body needs is available in nature. For example, a fish has omega-3 fatty acids. But this doesn’t mean that humans consume fish every day to meet this demand. They turn to nutritional supplements to meet this demand.

Current claims regarding antioxidants being potential cures for Alzheimer’s and Echinacea preparations as effective as Tamiflu and fish oil addressing metabolic issues have further raised the popularity of nutraceuticals in recent times and is set to drive the market even further.

MARKET SCENARIO AT PRESENT

The latest study estimated the global nutraceutical market to be worth around 300 billion USD in 2017. This figure is expected to reach close to 500 billion USD by 2023. The market shows a very healthy growth rate of around 8%. With current methods of nutraceutical delivery getting old, the future scope of this market is dependent on innovative new products. Another interesting prospect of the market is customized nutrient delivery for each customer based on his or her needs. Mapping the individuals genetic structure as well as lifestyle changes will prove to be instrumental in setting this up. Eventually on the basis of this, customized nutraceutical food and beverages can be developed. This should also be aided by the fact that the nutraceuticals segment does not face as strict a regulation as other pharmaceuticals segments.

NUTRITIONAL FOODS ARE THE TREND NOW

We are aware of how the generation Z like to set trends and follow them. Normally these trends are prevalent in gadgets, fashion and so on. One out of the ordinary trend is the recent one in nutraceuticals. Especially in developed countries such as USA and some European nations, the demand for nutritional food has shown exponential growth. There is a rise in the number of natural food based stores which can be directly attributed to an increasing demand for nutritional foods from the side of the public. Looking good and feeling good are the foundations on which this industry is built upon.

 
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