For years of being the leading Omni channel marketing solution provider, offering an effective connection between brands, advertisers, and consumers; Optikal.com can testify that their strategies have already helped thousands of marketers who are yearning to connect with their target consumers.
Omni channel marketing has been around for quite some time now, but last 2016 is the year when Omni channel has truly proven its essential role when it comes to the general marketing agenda that is going through as well as on online and on brick-and-mortar stores. Its great contribution will continue to evolve this year 2017.
Optikal.com can attest to that. For years of being the leading Omni channel marketing solution provider, offering an effective connection between brands, advertisers, and consumers; Optikal.com can testify that their strategies have already helped thousands of marketers who are yearning to connect with their target consumers.
From the moment that online retailing has started to flourish and leave retail stores behind, marketers see this as a huge endeavor from the fact that online retailers are the only ones being benefited. For them to thrive back, Omni channel marketing solutions became their “panacea” in this difficult time.
Omni channel strategy focuses on providing a seamless shopping experience in brick and mortar stores through various digital channels. With this marketing strategy, the marketers are provided with a huge advantage of leveraging their store assets over their competitor the online retailers.
To prove that Omni channel really works, Optikal.com shared a study done by a U.S company that has been operating hundreds of retail stores across the country. According to Optikal.com, the said company studied about their consumer’s shopping behavior that made a purchase between months of June to August 2015.
Consumers were asked about their shopping experience with the retailer, 7% of the participants are ONLY online shoppers, 20% are ONLY store shoppers and the remaining 75% are using numerous channels all throughout their shopping experience.
As a result, the company finds out that multiple channel users or Omni channel consumers prefer to use retailers touch points at all times and in any places. These findings prove that the Omni channel marketing solution has truly changed the way consumers wants to experience shopping which is more convenient and seamless.
Optikal.com concluded that businesses of all sizes will embrace everything about Omni channel this year 2017. All types of businesses will be focusing on beefing up their communication strategies by engaging to numerous messaging platforms which include voice, email, SMS, notifications and messaging apps.
Hence, the majority of business marketer will focus more on building an effective consumer engagement to ensure that their business will succeed this year 2017 and on years to come.
Optikal is an Omni Channel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.
PR and Marketing @ Optikal