Magzter's new pricing strategy a great boon to Indian magazine readers

Magzter's new pricing strategy a great boon to Indian magazine readersMagzter's new pricing strategy a great boon to Indian magazine readers

Magzter, the world's largest digital magazine newsstand, introduces an all-new exciting pricing strategy for its Indian catalogue of magazines following Apple's announcement of lower price tiers. Under this new pricing structure, users can purchase their favorite regional magazines starting from INR 10 and enjoy reading them on the web, or on Magzter's iOS and Android apps. Previously, all the magazines which cost less than INR 70 were also billed at $0.99, but now a INR 20 magazine will be billed at INR 20 and a INR 10 magazine will be billed at INR 10 rather than at INR 70, which was based on Apple’s old price tier.

Earlier, publishers were not able to price the single issues of their digital magazines in accordance with the respective cover prices because Apple had minimum price restrictions, which was usually more than the cover price. However, with the latest lower price tiers in place, publishers can overcome this problem and set a single issue's price as per its original cover price. This new pricing structure on Magzter is expected to greatly boost the consumption of digital magazines in India.

Thousands of best-selling magazines are available under this new pricing structure including India Today Hindi, Outlook Hindi, Femina Hindi, Femina Tamil, Ananda Vikatan, RobinAge, Grihalakshmi, Vannathirai, Kungumam, Aval Vikatan, Sakthi Vikatan, Andhra Bhoomi Monthly, Junior Vikatan, Nakkheeran, Mathrubhumi Arogyamasika, Weekly Sadhana, Anokhi, Namma Adayalam, Puthiya Thalaimurai, Puthiya Thalaimurai Kalvi and CW Interiors.

Interestingly, Magzter's 'All you can read' subscription model, Magzter GOLD, gives readers unlimited access to all the aforementioned magazines along with 4,000+ other best-selling international titles and curated premium articles for a low monthly price of Rs 399.

About Magzter

Magzter Inc. is the world's largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 30 million digital consumers and more than 8,500 magazines from over 3,500 publishers. Headquartered in New York, Magzter has its local presence in London, Barcelona, Amsterdam, Mexico City, Cape Town, Chennai, Singapore, Tokyo and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing® System, that allows publishers to upload their magazines with a single touch, Magzter also enables them to publish interactive/audio-visual content in the magazine as it supports HTML5.

The FREE Magzter app is available on Apple iOS, Android (Google Play), Amazon App Store and Kindle Fire as well as the web with more platforms coming soon. Users can buy their magazines on any of the devices/platforms mentioned above and seamlessly port their purchases to any other devices, a feature unique to Magzter.

Magzter also launched a path-breaking "All You Can Read" subscription service called Magzter GOLD in January 2015, which gives digital readers unlimited access to thousands of magazines for a low monthly price. In August 2016, Magzter introduced the game-changing ezRead 2.0 feature for its apps, which enables smartphone users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning high resolution photography.

The company counts among its publisher customers some marquee names including Time Inc. (USA), Condé Nast (USA), Hearst (USA), American Media (USA), Bloomberg (USA), Hearst Magazines UK, Dennis Publishing (UK), Time Inc. UK, Bauer Consumer Media (UK), Media24 (South Africa), Edipresse Asia (Hong Kong), India Today Group (India), WorldWide Media (India), Maxim Inc. (USA), Black Enterprise (USA), Singapore Press Holdings (Singapore), Hearst Shkulev Media (Russia) and Grupo Expansión (Mexico). Magzter has been rapidly increasing its publisher base with magazines from over 50 countries including the United States, United Kingdom, Germany, Spain, China, Hong Kong, India, Russia, Indonesia, Mexico, Thailand, Philippines, Malaysia, Singapore, etc.; making it truly the #1 choice for magazine readers and publishers globally.

Vijay Radhakrishnan
Co-founder and President
United States

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