The Mom’s Choice Awards® Names New Activity Book, Lil’ Champs Play it SMART, among the Best in Family-Friendly Products

The Mom’s Choice Awards® Names New Activity Book, Lil’ Champs Play it SMART, among the Best in Family-Friendly ProductsThe Mom’s Choice Awards® Names New Activity Book, Lil’ Champs Play it SMART, among the Best in Family-Friendly Products


Greenwich, CT. The Mom’s Choice Awards® has named the NEW activity book, Lil’ Champs Play it SMART, as among the best in family-friendly media, products and services – at the highest – gold- level. The MCA evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal and cost.

“We are thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval for our latest activity book,” says Suzanne Wind, Author of award-winning The SMART Playbook series. We know all the great things that the MCA does to connect consumers, educators, and caregivers with the best products and services available for families. What is especially important to us, is that the Mom’s Choice Awards Team views us as part of the MCA family – not “yesterday’s award cycle.” Thanks to the MCA Support Team, our latest one-of-a-kind activity book, Lil’ Champs Play it SMART, will have lifelong marketing and promotional support – helping us get the book to the people who value it the most.

To be considered for an award, each entrant submits five (5) identical samples for testing Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.

“Our aim to introduce families and educators to best-in-class product and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; be we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”

About Lil’ Champs Play it SMART:
The newly published activity book, Lil’ Champs Play it SMART is a one-of-a-kind activity book to teach young children modern social skills and manners. A follow-up to the award-winning and incredibly successful The SMART Playbook. Lil’ Champs Play it SMART uses fun and interactive games, puzzles, and activity to teach young children important life skills. Recommended for ages 3-6.

Fun Features & Big Benefits:

•    Five SMART skills: Social Skill Basics, Mealtime Manners, Art of Conversation, Restaurant Behavior and Technology Talk.
•    More than 100 pages of kid-approved activities.
•    Offered in a game format with a ticket incentive system.
•    Practical tips for busy parents.
•    BONUS! Family game section.

This book can be purchased at and select retailers. More information available at

About the Author:
Suzanne M. Wind is the award-winning author of The SMART Playbook. Her passion is to empower parents to teach the next generation social skills that fit a modern world and are the key to their future successes. Wind’s first book, for ages 6-12, was the recipient of numerous awards, including the prestigious Creative Child Magazine 2014 Book of the Year award.

For further information, please contact:

Suzanne Wind
P.O. Box 89, Old Greenwich, CT 06807
Phone: 917-744-0777
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


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