Sunnyvale, Calif. -- Apr 11, 2007 -- /prbuzz/ -- Yahoo! Autos, one of the most comprehensive and trafficked automotive resources on the Internet, today announced the beta launch of Yahoo! Car Finder http://autos.yahoo.com/carfinder/, a vehicle search feature that makes car shopping more intuitive by allowing consumers to search for specific options and features that are important to them, instead of being required to search by make and model alone.
This year auto manufacturers will launch a record 61 new products, and consumers will have more than 300 different vehicle models to choose from, according to the Power Information Network. With more vehicles on the market than ever before, a recent Yahoo! study found that over 40 percent of car shoppers do not have a brand preference when beginning the shopping process.
Yahoo! Car Finder is designed to simplify the ever-increasing challenge of car shopping by narrowing down search results by criteria and instantly determining which groups of cars make the best fit. Once the search is narrowed down to a group of vehicles, consumers can easily read user reviews and make side-by-side comparisons on pricing, incentives, gas mileage, warranties and other important factors.
In addition to offering standard vehicle search options, Yahoo! Car Finder lets consumers pick and choose from a variety of feature preferences while a list of vehicle matches instantly updates and displays results for side-by-side comparisons. Available feature preferences include:
- Driving and performance specifications such as transmission type, two-, four- or all-wheel drive, horse power, and available engine cylinders
- Fuel type and gas mileage
- Passenger seating and cargo room
- Safety features such as side airbags and anti-lock brakes
- Comfort/convenience and entertainment/communications features such as leather seats, keyless entry, power windows, DVD players, Internet access, navigation, etc.
- Towing capacity
With the ability to select important criteria up front and filter through options, Yahoo! Car Finder can assist anyone in the early stages of new car shopping. For example, a growing family can quickly and easily determine the best vehicle options if they’re looking for six-person passenger seating, keyless entry, rear side airbags and a DVD player. Similarly, a professional with a heavy commute can find a vehicle that offers the best gas mileage, a navigation system and a CD changer. To take a test drive of Yahoo! Autos Car Finder, please visit http://autos.yahoo.com/carfinder/.
About Yahoo! Autos
Yahoo! Autos (http://autos.yahoo.com) is one of the most comprehensive sources of automotive information on the Internet, delivering resources for researching, buying, maintaining and communicating with others about vehicle decisions and purchases. Yahoo! Autos is also home to the Green Center, which includes the latest news on alternative fuel vehicles, what others are saying about them and how your next automotive purchase can be environmentally-friendly.
Yahoo! Autos is the #2 online automotive site with a total of 6.2 million monthly unique visitors (comScore Media Metrix, January 2007).
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About the Press Release
“Car Finder” Allows Consumers to Find the Best Vehicle Choice Based on Feature Preferences, Including Gas Mileage, Performance and Safety Options
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