Press releases are the most effective tools in helping your web site climb to the top of search engine results. To be effective, a press release must be written correctly. Here is a list of the most important things that the search engines look for in a press release.
- The first three words of the headline. The first three words of the headline are more important than all of the other words combined in determining the effectiveness of your press release with search engines. These first three words must contain the key words that you want to find your web site under when people do a search in Yahoo or Google.
- Keyword density of the press release. You must use your target keywords the right number of times in the body of the press release in order for it to be effective. A good tool to determine keyword density is located here: http://www.visiblepr.com. This is a free tool designed specifically for press releases and determining their keyword density.
- Text links. Search engines absolutely love text links. Documents written by Google confirm this. A text link is simply text that links to a web site. For our site, prbuzz.com we like the phrase "press release distribution". Therefore, we link this text to our site as often as possible. This is how it looks: press release distribution. Our order form gives instructions on how to create a text link. It is very simple and effective.
