When writing your press release, don't forget to add a dateline.
The #1 rule of press release writing is to never write a press release without annoucing news about yourself or your organization. All good press releases answer the question "what happened" or "what will happen".
Press releases are the most effective tools in helping your web site climb to the top of search engine results. To be effective, a press release must be written correctly. Here is a list of the most important things that the search engines look for in a press release.
Things TO DO: