Press releases are the most effective tools in helping your web site climb to the top of search engine results. To be effective, a press release must be written correctly. Here is a list of the most important things that the search engines look for in a press release.

Things TO DO:

1. Always write in third person. An example is as follows: "xyz company will provide their users with new widget" NOT LIKE THIS: "we will provide you with new widget". Any first person commentary, such as testimonials or product reviews should only be in a quote with the source listed.
2. Keep words to between 250 and 500.
3. Begin your press release with a short description of the news and then provide the details.

1. Determine what your news is. What are you announcing? Are you announcing a new web site? A change to your web site? A new product? A new feature to your product? Are you voicing your opinion to a topic in the news? Have you hired someone new? What is your news. This is the first step to writing a press release. Everything else is easy.