Triton Communications appointed as the Agency for Kenstar
September 13, 2007
Sep 13, 2007 -- /prbuzz/ --PRESS RELEASE


Triton Communications appointed as the Agency for Kenstar

Mumbai, September 13, 2007: Triton Communications will handle the creative, media and integrated communication services for Kitchen Appliances India Limited brand, ‘Kenstar’. The account with its current potential and future ambition is estimated to be considerable.

Kenstar is a brand of home appliances. Their portfolio comprises kitchen as well as other electronic durables. Kenstar Air Coolers are the largest selling in the world and the brand has a dominant market share in the Micro Wave Oven category in India. The brand is popular in the mass appliances segment and will now focus on establishing a presence in the larger white goods segment too.


The brand known for its high quality & stylish looking products is now set to make its mark felt in the larger white goods category. Triton won this prestigious business in a multi agency pitch.

“We are delighted to have Triton as our communications partner. Their strategic and creative interpretation matched our marketing vision and strategy and we found it very unique and distinctive”, said Mr. Rahul Sethi, Managing Director, Kenstar

Triton Communications has been recently on a biz-winning spree. It has just bagged two more new businesses in the last month – Hamilton Housewares Pvt. Ltd. (Brands - Milton and Treo) and Safari Luggage. The Kenstar win further consolidates their portfolio of clients.

“We specialize in making winners out of challenger brands and Kenstar with its new focus & strategy will successfully challenge the majors in the AC, Refrigerator, Micro Wave Oven and Washing Machine segments”, added Ali Merchant, Director, Triton Communications.

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About the Press Release
Triton Communications will handle the creative, media and integrated communication services for Kitchen Appliances India Limited brand, ‘Kenstar’. The account with its current potential and future ambition is estimated to be considerable.


 
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