For Immediate Release
The Style Network Launches New Web Site For Women, MyStyle.com
MyStyle.com Makes Fashion and Style Accessible and Fun
Los Angeles, December 11, 2007 – The Style Network announces the launch of mystyle.com, a new web site that offers women practical tips and ideas, as well as insider scoop on trends, products and news. Designed to connect women to the worlds of fashion, beauty, home, cooking and more, the web site features exclusive videos, celebrity photo galleries, one-of-a-kind quizzes, product reviews and expert style advice. The announcement was made today by Suzanne Kolb, Executive Vice President, Marketing and Communications, Comcast Entertainment Group.
As the network continues its upward trajectory, we are excited to provide a new, interactive platform for our viewers to immerse themselves further in the Style brand and discover the best version of themselves“ said Kolb. “MyStyle.com invites women to dress, design and dish daily. The new site provides the beauty and fashion commentary women desire from both experts and real woman.”
The key features of mystyle.com include:
Blog – mystyle.com features topical commentary covering everything from how to solve fashion dilemmas to the hottest red carpet looks to the tastiest quick dinner recipes. “Style Secret” provides users with steal and splurge options for the latest home and fashion trends. Users can also check out the “Style Test Drive” to find out how Style staffers rate the newest beauty products and trends on the market.
Interactive Games – The web site features multiple games and quizzes created to help women find their own personal style, including the “What’s mystyle?” quiz, which presents users with 14 questions to determine which of five classifications best fits their style. Additionally, the “Who Broke the Bank?” challenge allows users to guess which of two similar outfits among a pair of celebrities cost more money. Finally, “High, Low or Whoa!” allows women to test their pricing savvy by trying to match the right price tag to the right item.
Videos – Videos on the web site include “how to” segments from Style’s team of experts and real women, fashion news updates and clips from Style’s popular series.
Photo Galleries – Users can check out the “Style Shout-Out,” which features mystyle.com’s celebrity look of the day, as well as photos of the hottest new designer creations. Other photo collections include the monthly “Horoscope Style” gallery, which highlights products geared to each astrological sign, and the “Clean House” gallery, which features before and after home makeover photos from the hit series.
Show Packages – mystyle.com is also the online home for Style’s shows and on-air personalities. The web site features extensive show information, photos, videos and talent bios to keep fans up-to-date.
About Comcast Entertainment Group
Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to nearly 92 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD. The Style Network currently counts 58 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 64 million cable and satellite homes nationwide.
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About the Press Release
THE STYLE NETWORK LAUNCHES NEW WEB SITE FOR WOMEN, MYSTYLE.COM
MyStyle.com Makes Fashion and Style Accessible and Fun,
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