The iPhone Effect: Apple's Entry into the Mobile Space
August 14, 2007
RAugust 14, 2007 -- /prbuzz/ --EPORT: Apple’s Entry into the Mobile Space and its Impact on the Wireless Telecom Industry

A new report by KAZAM Technologies entitled “Apple’s Entry into the Mobile Space and its Impact on the
Wireless Industry”, takes an analytic look at iPhone and how it could potentially transform the industry as
we know it. KAZAM explains how Apple is determined to change the traditional relationship between
device manufacturers and wireless operators and how it could impact the wireless industry. The report
also evaluates the exclusive relationship between Apple and AT&T, and whether the two companies can
bring about innovation in mobile multi-media applications.

The report covers Apple’s positioning strategy and analyzes how different aspects of mobile communications
business are certain to be impacted by iPhone including device manufacturers, end-user experience,
branding power, and access to mobile content.

Some of the key questions that this report answers include:

• Has AT&T been stripped of managing the user-experience?

• Will Apple become a platform in mobile data and content management?

• How iPhone’s launch in Europe and Asia will be different?

• What is the rationale for offering iPhone over a slow data network such as EDGE?

Who Should Read This Report?

• Wireless carriers that want to understand the impact of iPhone on their business models.
There is a lot at stake as Apple could open the device to a whole range of content creators
and application developers
• Equipment and software vendors can see new, emerging positioning strategies for their
products and services. The report gives them insight into how iPhone could change the
way communications products and services are offered in the wireless sector
• Investors: financial analysts can gain insight into Apple’s long-term strategic plans that will
shape the investment decisions of both wireless carriers and vendors.

View and Purchase Report:

This report was authored by Reza Akhlaghi, Senior Strategy Consultant at
KAZAM Technologies.

To view a synopsis of this report and/or purchase it, please visit:

http://www.kazamtech.com/index.cfm?PID=15782&PIDList=15581,15782


About KAZAM Technologies Inc.

Based in Toronto and ranked among the Top 25 up-&-coming companies in Canada
by the Branham Group, KAZAM Technologies provides management consulting, strategy
, implementation planning, service development services in the wireless and broadband sectors,
as well as international market entry strategies from Canada to South Korea.

CONTACT KAZAM:

www.kazamtech.com

Head Office: (905) 479-0080 X.113
About the Press Release
This report analyzes the rationale behind the launch of iPhone by Apple and sheds light on Apple's positioning strategy.


 
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