That Marketing Show Set to Debut Friday, April 27
Host Roeser Welcomes Emerge Marketing CEO Jay Lipe in Inaugural Broadcast
Cincinnati, OH -- Apr 25, 2007 -- /prbuzz/ -- After three months in the planning and programming stages, That Marketing Show officially debuts and will kick off its weekly broadcasts Friday, April 27th at 9 a.m. The weekly, nationally syndicated internet radio show is designed to kick start creativity, push profitability ceilings, and share tips and best practices in marketing an organization, and its people, products and services. The show is hosted by award winning broadcast and print journalist, accredited public relations professional, advertising and marketing guru, and “wannabe rock star” – Rodger Roeser. The show can be accessed at www.thatmarketingshow.com.
According to show producers, the goal of the one hour, online broadcast is to share with marketing executives and leaders of small to midsized businesses, practical tips and strategies to help build more awareness, more loyal customers, and more revenue. Each week, Roeser will discuss relevant challenges of the day and be joined by some of most seasoned and influential experts in the field who share ways to overcome these challenges, boost creativity, discuss new marketing trends and technology, and explore the latest ideas in business and product marketing in a practical, fast paced, fun and entertaining fashion. The first guest is Emerge Marketing CEO Jay Lipe, author of The Marketing Toolkit for Growing Businesses and Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity.
“Oh, we’re definitely excited to kick this off,” Roeser, host and president of branded communications firm Eisen Management Group, says. “I got my start in broadcast news and have always enjoyed doing interviews and sharing ideas with listeners and readers. It’s great to combine my passion for radio and news with public relations and marketing. This opportunity enables us to interview some extraordinarily interesting and charismatic folks who can let their personality come alive through radio. Listeners are going to learn a lot and really spark some ideas as to how to better market their group and be a better practitioner.”
New shows air each Friday morning, which Roeser calls the “Friday morning pick me up,” and encourages executives to share the shows as part of marketing and small business executive staff meetings. Shows will be available for download for one month, then archived and able to be purchased on CD. Upcoming shows include such influential marketing and public relations leaders as Richard Laermer, Joan Stewart, Al and Laura Ries, Tony Mikes and Mark Sneider to name but a few.
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That Marketing Show is produced weekly and airs online at www.thatmarketingshow.com. It is designed to kick start creativity, push profitability ceilings, and share tips and best practices in marketing an organization, its products and its services. The show is hosted by award winning broadcast and print journalist, accredited public relations professional, advertising and marketing guru, all around good guy and wannabe rock star – Rodger Roeser.
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Media Contact: Rodger Roeser, APR
Eisen Management Group
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859.586.4302
Editor’s Notes:
Headshot available here: http://www.eisenmanagementgroup.com/rroeser.jpg
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About the Press Release
After three months in the planning and programming stages, That Marketing Show officially debuts and will kick off its weekly broadcasts Friday, April 27th at 9 a.m.
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