FOR IMMEDIATE RELEASE
Report on M-Commerce Draws Lessons from Developed Markets; Provides Insight on Successful M-Commerce Solutions
KAZAM Technologies, a leading name in wireless and broadband with proven expertise in international telecom markets, discusses M-Commerce in-depth, providing insight on forces that have shaped this emerging industry. The report entitled “M-Commerce: Lessons from Mature & Developing Markets”, asserts that for m-commerce to be a success, wireless carriers will have to address the following critical challenges:
• Ubiquity of use,
• Device dependencies
• User experience
• Security & privacy
• Strong partner network, and
• Costs
According to the report, the global m-commerce market is expected to reach US$88 billion by 2009, largely driven by mobile entertainment, but that ticket purchases will emerge as a major application area by 2007.
A catalyst in the growth of m-commerce has been improvements in technology (better security, greater bandwidth, appealing content, devices, etc.). However, a significant role is also played by non-technical developments including the growth of the pre-paid market and interest in providing m-commerce capability to this market, which is largely comprised of youth.
While the experience of m-commerce in North America has been mixed, and arguably associated with more failure than success, the opportunity for m-commerce has resurfaced, and unlike the late 1990’s when there was significant hype as a result of the internet bubble, the outlook for
m-commerce is starting to look more promising.
In the U.S, for example, consumers’ top preferences for m-commerce transactions were ticket purchases followed by vending machine purchases, retail purchases, banking, book and music purchases.
KAZAM demonstrates how m-commerce has been rolled out in mature markets like Japan, South Korea and Europe, and makes recommendations based on the successes and failures of m-commerce deployments in these markets.
The report answers the following key questions:
• What are the main lessons learned from Asian markets?
• What are the market drivers behind the adoption of m-commerce?
• What opportunities exist for vendors and international carriers?
• Where does m-commerce fit in the wireless value chain?
• What a successful m-commerce solution should look like?
Who Should Read This Report?
• Regulators, analysts, international investors, and R&D technology houses
• The report provides forecasts and identifies areas of opportunities for vendors and international operators.
• Investors: strategy, equity research, and financial analysts can use this report to service their clients with a balanced approach to investment in these five markets.
How to Order This Report?
Please follow the link below and place your order: http://kazamtech.com/index.cfm?PID=18865&PIDList=15581,18865
About KAZAM Technologies Inc.
Based in Toronto and ranked among the Top 25 up & coming companies in Canada by the Branham Group, KAZAM Technologies provides management consulting, strategy, implementation planning, service development services in wireless & broadband communications, as well as international market entry strategies from Canada to South Korea.
CONTACT KAZAM:
www.kazamtech.com
Head Office: (905) 479-0080 X. 112
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About the Press Release
KAZAM demonstrates how m-commerce has been rolled out in mature markets like Japan, South Korea and Europe, and makes recommendations based on these markets.
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