Production & Shipment of Martian Colony's Atomic Cocktail Begins
January 24, 2007
Beere Financial Group, Inc. (Pink Sheets:BRFG - News), announced today that its subsidiary, Central Park North Records' famed Hip-Hop Group, Martian Colony, COLUMBIA, MD - - August 18, 2006 - - Beere Financial Group, Inc. (Pink Sheets:BRFG - News), announced today that its subsidiary, Central Park North Records' famed Hip-Hop Group, Martian Colony, has in liaison with Hat Trick Beverage launched production and will ship over the next 5 - 7 days their new healthy fruit beverage "The Martian Colony Atomic Cocktail." The new offering is the first of its kind for Martian Colony and also for their beverage company, Hat Trick Beverage (Pink Sheets:HKBV - News).


Earlier this year, Hat Trick Beverage teamed up with emerging Indie band Martian Colony, who in addition to launching the in-store release of their album in June, already cracked the top ten of the AC/Hot AC Top 30 Indie Radio Chart. The group is currently charting on Urban Radio / Urban Crossover and is preparing for a Fall Tour. Central Park North Records is preparing a huge marketing campaign that will incorporate broadcast advertising along with the group's music and beverage.

Steve Amend of Martian Colony stated, "We are totally psyched about the release of our new drink and are working on different promotional ideas that will be introduced on our Website - http://www.MartianColony.net and our MYSPACE Page as well as http://www.youtube.com."

"Although the beverage is designed to appeal to a younger, urban demographic, the emerging Indie band, Martian Colony is already appealing to an even broader demographic (13-34), thus sales and popularity of the beverage are anticipated to span across this broader base. The band has been compared to The Black Eyed Peas as they cross the charts with a more mainstream sound," stated Rick Papaleo, CEO of Beere Financial Group, Inc.

Hat Trick Beverage produces and distributes three water-based beverages for the health-conscious active consumer. The Martian Colony Atomic Cocktail is the first in Hat Trick's Signature Series of beverages which are being developed based upon extensive market research and product development.

The Martian Colony Atomic Cocktail is a Kiwi-flavored beverage that contains an anti-hangover enzyme, making it an ideal mixer for the on-premise market as well as an intriguing entry into the functional beverage market that witnessed an 18% growth in the last year, posting $1.8 billion in sales (Source: SPINS San Francisco). In addition to the cross-merchandising opportunities presented by the relationship with the band, Hat Trick has also devised a unique package that incorporates a glow-in-the-dark label designed to highlight the unusual attributes of the product and to create an indelible impression upon its target demographic.

"This is the first of Hat Trick's `Signature Series' and we are excited about the new drink. The products will be reaching new markets in the upcoming months. Our launch of The Martian Colony Atomic Cocktail initiates the fulfillment of extensive market research and product development efforts," stated Larry Twombly, President and CEO of Hat Trick Beverage.

About Beere Financial Group, Inc.: Beere Financial Group, Inc. invests in emerging growth companies with market-ready products, strong management teams, and strategies for developing high-growth companies in well-defined markets.

Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from expected results.

Media Contact:

For Beere Financial Group, Inc., Columbia
Investor Relations/Public Relations
Concept Communications Group, LLC
James Caldwell, 727-447-0514
This email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it
or
Beere Financial Group Inc.
Rick Papaleo, This email address is being protected from spam bots, you need Javascript enabled to view it This email address is being protected from spam bots, you need Javascript enabled to view it

###
About the Press Release
Beere Financial Group, Inc. (Pink Sheets:BRFG - News), announced today that its subsidiary, Central Park North Records' famed Hip-Hop Group, Martian Colony,

 
< Prev   Next >