Information contained within your press release is available for anyone with a computer and internet connection to see. You should not include information in your press release that you do not want the entire world to find out about.

Your press release distribution will be submitted to various print, broadcast and online media. Once they receive your press release, it is beyond our control to edit or remove this information. Be sure your press release is accurate before submitting it to us.

You are required to provide a contact name as well as a valid Email address or phone number in the body of your press release. Any information that you enter at the order form may be used by PRBuzz LLC in the body of your press release. We will supply your contact information to anyone that is not able to reach you through the contact information that you supplied in your press release. You may not submit false information in your press release and then hide from individuals that wish to question the accuracy of your statements.

By placing an order for press release distribution, you agree to receive news, updates, special promotions and other information from PRBuzz LLC. If you wish to discontinue receiving contact by email or phone, please indicate this by writing to us at the contact form on our web site. We will add you to the "do not contact" list within 10 days.

All companies submitting a news release through the PRBuzz web site (prbuzz.com) must accept the online "terms and conditions" and “privacy policy”.

A press release is an announcement issued to the news, radio, and broadcasting media and other targeted publications to inform the public of a company or single person’s news, developments and/or accomplishments. Press releases are used to announce NEW AND INTERESTING news. Press releases are distributed to inform of; events, new inventions or ideas, company’s financial statistics, outstanding news, public warnings and announcements, and many more topics. Through press releases, companies and or individuals are able to inform local or world wide media about their news, with the possibility of being written about or interviewed. 

Press releases give just the facts and are normally between 400-1000 words. The shorter a press release the better, though using the correct information and headlines will help to get a press release noticed as well. Press releases are one main way that journalists and editors receive their leads for news and announcements. So what is a press release? The way to get your word heard!

The creation of a press release is one of the easiest ways to get ideas, news and announcements known and written about. Without the press releases most journalists would know nothing besides the current news in their own town. Through press releases, journalists, editors, and broadcast companies are all able to find out the “NEW NEWS” and get in contact with the media contact and request more information or an interview for a written or broadcasted news segment. The newer the news the better; Older news tends to get kicked out of the way to make room for more up to date and interesting news. Though don’t let the date fool you, some older material is quite eye catching, though this depends on what the topic of the press release is.

The creation of a press release is also a more efficient and easier way to get your news out. With one single press release the possibilities of distribution are endless. Through some companies, such as PrBuzz.com, customers are able to post their releases online, free or for a fee; and with other companies, they will actually distribute your press release for you, delivering it to journalists and broadcast companies all over the world.  Press release kits are also a good idea when trying to get your ideas known. Sending a kit to a journalist is almost a sure fire way of getting your news known.

When following up on a press release distribution, it is important to know that the sooner you call is not the better. Being able to have patience when it comes to a release is key. Giving space and time is a good way to help get your information printed. By allowing a sufficient amount of days, depending on local holidays as well, to respond, gives the journalists and editors a chance to look at the release without the stress of the author harping on them every few days to ask “did you read it yet?”.  If a headline catches the journalist’s attention they will peruse it further. Constant phone calls and emails will only deter the writer from perusing the release further.

Once a release has been distributed to journalists and broadcast companies, it is normal to wait roughly 1 week before making a phone call or sending an email. Though depending on the urgency of the release 2-5 days can be acceptable.

Most press releases are targeted towards specific groups. These groups normally determine who should receive a press release and who would have a higher chance of publishing the information they received. Press releases need to be about one specific topic. Jumping from one topic to another in the same press release takes away from the total overall appeal of the release and tends to lose the interest of writers.  Once a press release is created about a specific group/subject, it should then be distributed to journalists and writers who actually write about that topic. Sending a press release just in general to everyone, unless it is unspecific, is not the best way to go. Finding a writer and or journalist who writes about that topic is the best way to get your release recognized.

Though a press kit is not needed, it is a very good tool to have. A press kit is a folder of information that can give the editor or producer information about you, A more elaborate press release. Try to make your Press Kit as different and exciting as you can. A press kit should be : A biography. Make it interesting and fun to read. Don’t be afraid to put personal things and previous goals. This is solely about your press release topic! If you have testimonies from other interviewers or from experts, make sure to add those (as is the same if you are writing a press release). Include a black and white business photo. Try to keep it professional. You can also include a second picture that is a little more lax; say a humorous picture that has to do with the press release topic, of course this is by choice. If you have done an audio show or interview, include a tape. Let them know what they have a chance of having. List any interviews you may have had and with who. This lets them know that you’re not new to the media scene and you have experience. Finally include a copy of your one-sheet. A One-sheet is a single paper that explains what you have to offer, what the consumers/audience can acquire from you and it should also include your contact information. Of course, a press kit is not an obligation but rather a promotion for you. Many people get very creative with press releases and press kits. Though, it is possible… with the right mind and words to create an outstanding press release without making a kit.

Press releases are not hard to create; though it does take a good use of words to make the press release desirable. With the correct outline and the correct usage of words, its hard for a press release not to get some interest. Press releases focus on who, what, where, and when. The occasional how is added as well... but without those points, you have nothing. All press releases include, the date of the release, the city or country from which it is being written from, a content body, and media contact information. Once a press release is looked over by a writer they will look for contact information to be able to find out more information for their article. If the contact information is hidden in the article or if it isn’t there to begin with, then that press release will be tossed quicker than yesterday’s trash. Making the important information bold is also a good way of getting your press release noticed as well. Information such as the heading, subheadings and contact information are the best parts to highlight in bold.

Press releases should be distributed roughly 2 weeks to 2 months before the event or news should be known. By giving out this information early you allow time for the writers to get their information to write about and also lets them give you a date when the release information can be published. Not all companies print what they have right away, most journalists and writers tend to keep press releases for long periods of time, waiting for a rainy day, when there is no news or when they possibly have a big writing about the topic of your press release.  Most will not even contact the media contact until they are ready to publish it or start writing about it. A simple and cordial follow up is a good thing. This allows you to find out the progress on your press release and lets you get valuable time talking with the journalist. If they like you, they may give you more of an opportunity then if you didn’t contact them.

Remembering that writers are rather busy, don’t keep calling! IF you get a message machine, make sure to leave a full and detailed message. If after a week of leaving a message the journalist/writer does not contact you? Then you need to resubmit your press release. Constant contact with the journalist or writer will only annoy them and lead them to rejecting your release and working on the next best topic. Give them space.

When writing a press release it is important to do your homework. Make sure you spell every name and organization correctly, every bit of information should be true and correct. If they are not then you risk the liability of that false information. Make sure to read over your press release to make sure your information is true. Creating a press release isn’t easy, finding the correct information is the hardest part. Once you have studied up on your topic then it is time to create your press release. Most press releases are between 400-1500 words. The best press releases can be fit on one single page, this helps to keep the writers attention when they are reviewing the release. A catchy headline is also a big plus; if your headline is unique enough to catch eyes, then you have a much better chance of being contacted.