New Product Display Technology Takes Online Retailing to the Next Level

Palms Spring, CA – January 30, 2007 -- ZOOM360.net™ has announced a new technology that enables retailers to showcase their tangible products online in a way that more closely resembles the experience of shopping at a physical store location. The new technology (patent pending) will take Internet retailing to the next level by providing potential buyers with the ability to rotate products a full 360 degrees while zooming in to reveal details from all sides. Utilizing a simple “click and drag” technique, buyers maintain complete control over their personal online shopping experience. The ultimate goal is to shorten the decision-making process for prospective customers and rapidly convert them from “product browsers” to “product buyers.”

Consumers who shop on the Internet today look at products in much the same way that they look at magazines or catalogs – the product images are typically flat, single-sided and one dimensional, leaving a great deal of imagination to the shopper (and a lot of faith.) Some advanced online stores do allow consumers to look at multiple views of a product. The catch – they have to look at them one at a time, while rarely being able to see a close-up view of just one side. It’s fully expected that ZOOM360.net’s™ “what you see is what you get” approach to online product displays will instill a higher level of confidence in buyers as they make their online purchase decisions.

The technology was developed using an advanced and innovative scripting method that utilizes the Adobe Flash Player for the display.

“I created these product displays out of personal frustration,” says Len Bradshaw, the developer of ZOOM360.net’s™ customized windows. “I still felt the need to travel to more than one store’s physical location to examine and compare products, even after having seen the product images online. It’s been particularly frustrating when shopping for higher priced items that aren’t within driving distance.”

Even as audio and video streaming becomes more popular for showcasing products, ZOOM360.net’s™ solution offers advantages of its own: there are no “stop,” “pause,” and “play” buttons for consumers to deal with. In addition, ZOOM360.net’s™ product displays use less bandwidth, are faster loading and more competitively priced than other alternatives.

ZOOM360.net™ is a full-service provider. The company’s graphics and photographic experts are fully prepared to customize retailers’ product display windows so that they blend in seamlessly with the overall appearance of their existing websites. Retailers will now have a viable way to increase sales online by showing more details of their products. Web designers will also benefit by taking advantage of ZOOM360.net’s™ services to deliver best-in-class product display solutions to their existing clients.

You can visit their website by going to http://www.zoom360.net/

About ZOOM360.net™:
ZOOM360.net™ is a California-based technology company that specializes in providing flash-based product displays for retailers and web designers alike. For more detailed information and examples of the technology, please visit http://www.zoom360.net/

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