WINNIPEG, Manitoba, CANADA, Mar 27, 2007 -- /prbuzz/ -- BeverageMarketing/--
Nautilus Mineral Waters of America, Inc., a company engaged in the development and
marketing of proprietary, all-natural nutraceutical beverages, announced today that it has
partnered with the Growth Capital Group for the United States launch of it’s new heart-healthy
cholesterol reducing Heart Start™ Water, (www.heartstartwater.com), which is a refreshing
and invigorating mineralized water made from natural spring water and calcium-3-phytosterol.
Calcium-3-phytosterol is a proprietary, patent-pending water soluble calcium rich nutraceutical
ingredient incorporating the proven medical benefits of cholesterol-lowering plant sterols.
HeartStartWater.info also provides medical information on how you can protect yourself and
loved ones from cardiovascular disease. In addition, you can play the television interview with
Dr. Joe Keenan M.D., Professor at the University of Minnesota Department of Food Sciences
and Nutrition, Family Practice and Community Health with a research specialty in nutritional
intervention for the prevention of cardiovascular disease, (www.heartstartwater.info).
“Numerous health authorities and independent researchers have reviewed the data of numerous
clinical studies and have concluded that dietary intake of plant sterols is effective in lowering
LDL cholesterol.” says Richard H. Davis, President of Beverage Marketing USA, Inc., “Heart
Start Water may play an important role in preventing the build up of bad cholesterol on your
arteries for individuals who may be at risk for heart disease, the number one preventable killer in
the United States.” said Davis.
Upon review of existing evidence, the FDA concluded that “there is significant scientific
agreement that plant sterols/stanols reduce total and LDL cholesterol levels.” The FDA
authorized a health claim describing the relationship between dietary intake of plant sterols and
reduced risk of heart disease. That health claim states that “Foods containing at least 0.65
grams per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at
least 1.3 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of
heart disease.” In a recent study; researchers at the University of California, Davis, gave study
subjects 1 gram of plant sterols twice daily for an eight-week period. Subjects included both
men and women, with normal and borderline high total cholesterol. Total cholesterol was
reduced by approximately 8 percent and LDL-C fell by almost 13 percent. Heart Start Water is
packaged in 20-ounce wide-mouth sports drink bottles, it’s tag line says; “Give Your Heart A
Fresh Start!”. In addition, the label sports a bright red designer heart logo and health statement
in bold red on white graphics; “PROVEN TO HELP REDUCE CHOLESTEROL”.
“Expanding our healthy beverage portfolio is an important strategic priority for Growth Capital
Group, and we believe that health conscious consumers will buy Heart Start Water in a
heart-beat!” said Gary Nelson, president and chief executive officer, Growth Capital Group.
“Everybody drinks bottled water, so why not lower your cholesterol and reduce your risk of
heart disease all at the same time.” said Nelson.
Plant sterols are clinically shown to lower cholesterol as a part of a heart-healthy diet*
Nautilus Mineral Waters of America, Inc., is engaged in the private label bottled water industry.
Their product brands are both licensed and developed in-house, for private label store brands
or co-brands which are bottled at strategic locations throughout the United States, Canada and
Europe. For more inf., visit http://www.heartstartwater.com
These statements have not been evaluated by the Food and Drug Administration. This product
is not intended to diagnose, treat, cure, or prevent any disease.
* Please consult your physician or registered dietitian for the best overall health plan, and ask
how products with plant sterols can reduce your cholesterol.
CONTACT:
Beverage Marketing USA, Inc.
Richard H. Davis, 479/963-6399
This email address is being protected from spam bots, you need Javascript enabled to view it
http://www.heartstartwater.com
-or-
Heart Start, Inc.
Gary Nelson, 916/488-3200
This email address is being protected from spam bots, you need Javascript enabled to view it
http://www.heartstartwater.com
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About the Press Release
Heart Start (TM) Water - An FDA-approved Cholesterol-lowering Phyto-Nutrient Beverage
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