Nov 09, 2007 -- /prbuzz/ --MediaJobs.net Helps Define Trend For Job Market Websites
New York, NY - 11/09/07
While large online job boards like Monster.com, Careerbuilder and Yahoo! Hot Jobs have long been the stalwarts of the online recruiting industry, industry watchdogs have noted a recent trend developing among job seekers online. In growing numbers, job seekers are passing over the larger job boards in favor of specialized sites that offer a focus on specific industries and regions. As a result, the broad-based job boards are losing market share, and specialized job boards are seeing an influx of new job seekers and employers ready to hire them.
One company quick to capitalize on this growing trend is Evergreen Interactive LLC, which launched a media-focused job board in September called MediaJobs.net. The site already contains over 10,000 jobs in the field of media, marketing, advertising and public relations. MediaJobs.net also serves as the flagship site for the MediaJobs Network, which is a stable of media-related job boards targeted to the largest twenty cities in the U.S.
The larger sites' loss of market share has not gone unnoticed by established players in the media industry. A recent Wall Street Journal article states: “The hottest names in online recruitment are increasingly specialized job sites. That poses a threat to the growth prospects of the broad-based online job boards and their newspaper partners, analysts said.” Writes Wall Street Journal Reporter Emily Steel in the October 9th edition of the paper.
Employers are flocking to specialized job boards because they offer a more targeted audiences, where employers can find better-qualified candidates than what broad-based sites can offer. Brian Wool from The ClickZ Network states, “Just three years ago sites like Monster, HotJobs, and CareerBuilder had the lion's share of the job-search market. According to recent comScore numbers, these three sites now make up less than 50 percent of the market share.”
Evergreen Interactive recognized early that niche-focused job boards would be the future of online recruiting. MediaJobs.net, which is powered by Beyond.com, is Evergreen Interactive’s third entry into the niche job board market. In 2004, the company launched WestchesterJobs.com, and followed up with FairfieldJobs.net in 2005. Both have been successful ventures and have served as a case study for the broader goal of the company. “We take the functionality of a traditional job board, and offer job seekers a time-saving, focused approach to their search.” Says Evergreen Interactive President Brendan Delaney “As job seekers continue to hone their job-searching skills, they will increasingly favor targeted sites over the larger, more generalized sites.”
In addition to MediaJobs.net, the MediaJobs Network is made up of over twenty regional job boards, including NYMediaJobs.com, SanFranMediaJobs.com, PhillyMediaJobs.com, AtlantaMediaJobs.com, and SeattleMediaJobs.com. The network’s alliance with Beyond.com allows the sites to offer the best of both worlds for those interested in finding qualified candidates. In addition to its own network sites, The MediaJobs Network lets employers tap into Beyond.com’s network of over 15,000 sites, while providing regionally targeted job seekers with websites that sort relevant results in an instant.
The regional and niche market focus has positioned these sites for long term growth according to most experts. As the internet continues to be the preferred first step in the process of searching for a job among professionals, it is apparent that specialized websites like MediaJobs.net are well positioned for future growth.
About Evergreen Interactive LLC:
Founded in 2004, Evergreen Interactive LLC is the parent company of the MediaJobs Network, a network of job boards focused on the media industry. The network’s flagship site, MediaJobs.net, contains over 10,000 jobs in the fields of media, marketing, advertising, and public relations. The MediaJobs Network includes over twenty regionally-focused media job boards, including NYMediaJobs.com, SanFranMediaJobs.com, AtlantaMediaJobs.com, SeattleMediaJobs.com, and DCMediaJobs.com. Evergreen Interactive also owns and operates WestchesterJobs.com and FairfieldJobs.net, which are two regionally-focused job boards serving Westchester County, NY, and Fairfield County, CT.
Media Contact: President, Evergreen Interactive
Name: Brendan Delaney
Phone: 914-747-6077
E-Mail:
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Web Site: http://www.mediajobs.net
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About the Press Release
In growing numbers, job seekers are passing over the larger job boards in favor of specialized sites like MediaJobs.net that offer a focus on specific industries and regions.
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