Toronto, Canada, March 2007 – Toronto based Toy Company, Happy Worker Inc (www.happyworker.com), is blushing with pride to announce the hiring of Saul Colt, self-proclaimed marketing genius. Colt will head up the company’s new creative idea department called The Toy Agency (www.thetoyagency.com) with a focus on producing custom toys for corporate customers.

Happy Worker first learned of Saul’s availability from his personal listing on a new job board run by CaseCamp (jobs.casecamp.org) and after seeing him speak at a CaseCamp Toronto event in January. “Saul’s presentation at CaseCamp was inspiring. His energy and ideas are exactly what we were looking for to head up our new department,” says Kris Schantz, Co-President of Happy Worker Inc. “Saul marketed himself in a fresh, new way and that’s exactly what he’ll be doing for us going forward.”

Before joining Happy Worker, Colt was the first international employee to be hired by Zipcar Inc, now the world’s largest car sharing company, to launch the company’s first foray into the Canadian market. He was instrumental in getting the Toronto operation off the ground and drove it to become Zipcar’s fastest growing market in company history, outpacing Boston, NYC and San Francisco.

Colt is an accomplished marketing professional with more than a decade of diverse, high-level experience. He is also a respected publisher, having led his company SSS Comics to infamy, super-hero style. “Learning about the CaseCamp job board was like playing spin the bottle and having the bottle stop on a super pretty girl,” muses Colt. “As someone who has made a career out of developing non-traditional marketing initiatives, it was pretty easy for me to see the value of posting my availability on a new job board that targets the creative community.”

The job board is a new service from the folks at CaseCamp.org. “Hearing that Saul has landed a great new gig is a huge thrill for us,” says Eli Singer, creator of CaseCamp and Managing Director of Social Media at Cundari SFP. “He was among the first to try out the board as a way to look for and find a job. His success shows the site is on the right track.” Saul is in good company – the Toronto International Film Festival, FUSE Magazine, Henderson Bas, Cundari SFP and Tucows have all posted to the board.

About The Toy Agency
Through The Toy Agency, Happy Worker creates attention-grabbing, custom toys and gifts for clients' corporate promotions. The company’s tailor-made products have resulted in wildly successful marketing campaigns for its corporate clients. For more about The Toy Agency please visit http://www.thetoyagency.com/.

About Casecamp
CaseCamp is a salon-style forum where marketers and business people connect to discuss Social Media and communications. Started in Toronto by Eli Singer, CaseCamp has emerged as one of the pre-eminent Canadian new media brands, with salons spreading to Montreal, Vancouver, Ottawa and Second Life. CaseCamp has welcomed hundreds of participants, ranging from CEOs to bloggers, and organizations such as Royal Bank, Petro-Canada, Sears Canada, Cundari SFP and the Art Gallery of Ontario.

Recently, CaseCamp has expanded to include a job board to service creative professionals in the multifaceted Social Media world. Jobs.CaseCamp.org has merged with Canadian blogs such as Spacing, BlogTO and MyNameIsKate to spread the word about exciting new professional opportunities.

For more information visit casecamp.org, www.thetoyagency.com or contact
Saul Colt 416-219-3259
Eli Singer 416-566-2322