Killin' It LA Style with Peeler
August 26, 2007
Aug 27, 2007 -- /prbuzz/ --KILLIN’ IT With Peeler-August 23rd

Hollywood, Ca/8/23/07-The long awaited Peeler Retail store opened in Hollywood Thursday night. After Premiering at LA’s Fashion week this past March, Peeler has now officially opened its 1st West Coast flagship store on the soon to be renaissance Western Avenue. Deep in the heart of Hollywood, this active wear line created by Maryam Dalan is quickly becoming not only a lifestyle brand, but also the newest hangout for Hollywood hipsters. Dalan has recently collabrated with Ana Velasco(luxury retail Pro-(Dolce&Gabanna,Prada))to bring in the "other elements mixing luxury, lifestyle branding, and guerilla marketing together."
The evening began with Maryam running around like a chicken with her head cut off, as most designers do before a show; as Ana Velasco, Peelers Marketing Director, strolls thru the back door, fresh faced and all dolled up, immediately setting Dalan off. A screaming match (often heard up and down Western Ave) by the two women is considered to be an everyday event; the staff no longer looks up for such an event.
It’s now show time, guests are arriving, the Peeler DJ is pumping, drinks are flowing, and Dalan is still looking for her outfit, shoes and make-up.

The 2000 sq ft. brick and stainless steel store once housed LA's oldest lawn mower manufacturer and is now filled with soft tees, tanks, hoodies, track jackets, Peeler Pooch, Baby P, Shiny Mama Cosmetics (the newest creation from Yana Chupenko of Tony and Tina, one-of-a-kind TNS skate decks and Klean Bath and Body products. With a powerful celebrity following, Peeler has now officially put its animated, burlesque dancer face on the map (or as Dalan would say "Killin’It! LA Style").

It’s no wonder why this hip, sexy space is often sought out for events, photo shoots, screenings and private parties. With its location on the down low, it offers their celebrity clientele some privacy from the paparazzi’s constant presence. At the same time encompassing a luxury industrial-chic environment filled with fresh flowers, ice cold Fiji water, a sip or two of vino and the powerful effects of Rehab instant energizer.

Half past 7, the vibe on Western is powerful and full force as a surprise appearance by 3 of LA's hottest break dancers (Sarah Smalls - Extra Credit and Sisterz of the Underground), Machine (Rockforce/Zulu Kings) and Profo (‘Rockforce’) Milestone do their thing in the middle of a crowd consumed with Hollywood’s biggest hitters staring in awe. Meanwhile, the line at the cash register was” Bling Blingin’! While Shiny Mamas, Yana C. glitters the crowd with her newest creation, Dutch Delight handbags flew off the shelves, and Peelers own- Maryam “Kick” Dalan and Ana (‘Azzz’) Velasco are utilizing Life Coach Guru and healing powers of Sujon Datta.

And let’s not forget Cleans Jennifer Hardaway watching her products fly off the shelf of Marilyn Monroe’s old Hollywood Regency style blue refrigerator. The refrigerator alone attracts busloads of Marilyn Monroe fans. Meanwhile, Megan Morris' (the new face of Peeler) effortlessly sexy-chic presence, continues to sip on V2Vodkas lemon shooters while hanging out with German photographer Michael Gulde and Art Director, Carmella Cardina [chaosfilmsinc.] both of whom worked on the new ad campaign.
Ana Velasco(newly assigned VP)is quoted,"Peeler is a goldmine waiting to be uncovered." The bottom line….. Peeler is killin it…

Peeler will be in Vegas for the United Trade Show Aug 27-29, 2007
For all inquiries contact: This email address is being protected from spam bots, you need Javascript enabled to view it or This email address is being protected from spam bots, you need Javascript enabled to view it
1164 Western Ave. Hollywood, Ca 90029
323.466.8806 Tuesday-Saturday 12-7p
About the Press Release
KILLIN’ IT With Peeler-August 23rd Hollywood, Ca/8/23/07-The long awaited Peeler Retail store opened in Hollywood Thursday night. After Premiering at LA’s Fashion week this past March, Peeler has now officially opened its 1st West Coast flagship store on the soon to be renaissance Western Avenue. Deep in the heart of Hollywood, this active wear line created by Maryam Dalan is quickly becoming not only a lifestyle brand, but also the newest hangout for Hollywood hipsters.


 
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