GRAND OPENING, HIGH-END DESIGNER BOUTIQUE IN TEMPE, ARIZONA

Tempe, Arizona /prbuzz/ 3/22/07 -- Arizona State University graduate Tiffani Borcherding and husband Travis opened Icon Fashion Boutique on February 7th in Tempe, Arizona. Both Tiffani and Travis share a love of fashion and have set their sights on turning Tempe, Arizona into the next fashion hotspot. Icon Fashion Boutique is quickly gaining the reputation as the authority on the hottest fashions from runways around the world. It will not be long before Icon Fashion Boutique reins king as the go-to clothier for the latest, freshest designs anywhere in Arizona.

As a contemporary women's specialty boutique, Icon Fashion Boutique carries clothing, accessories and skincare. Icon strives to bring a mix of up-and-coming designers as well as more established designers to the fashion-forward customer. The mix includes designers and labels from all over the world, including New York, LA, London and exceptional local designers such as Angela Johnson. Skincare and accessories also add variation to the shopping experience, allowing customers the convenience of a one-stop shop.

The designer labels available at Icon Fashion Boutique currently include: 2 B Free, Akiko, Amici, Amy Tangerine, Anna Corinna handbags, Angela Johnson, Betsey Johnson accessories, Brokedown, C&C California, Corey Lynn Calter, Dallin Chase, Dogeared, Ella Moss, For Love & Liberty, Glitzy Karma, Gorjana, James Perse, Kimberly Faith, Kitson footwear, LaRok, Linea Pelle, Lost &Found Dept., Mike&Chris, Nanette Lepore, Proportionofblu denim, Rachel Pally, Rag & Bone, Siwy denim, Tricia Fix, Trina Turk accessories & swim, Twelfth St. by Cynthia Vincent, Vivienne Westwood

Icon Fashion Boutique appeals to the fresh, fun and fashion-forward woman who is in tune with current trends. Icon provides such an eclectic mix of styles—from the up-and-coming to the already-arrived designer all fabulous and fashion savvy women will find something they absolutely adore. Cutting edge designers along with more classic styles, fabrics and cuts at varied price points encompasses all aspects of a fashionista’s wardrobe. Icon carries everything from glam night-on-the town dresses and tops to comfy designer sweats and everything in between. From college-girl chic, to career- woman glamour, to stylish moms, Icon Fashion Boutique truly caters to those in tune with fashion and has a sense of personal style.

PANACHE Marketing & Event Design
Melissa Rein
480.510.9375
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www.panachemarketingandevents.com