HD VMD DEBUTS IN U.S. - AFFORDABLE HD DISC SOLUTION AVAILABLE TO CONSUMERS IN Q3’07
September 05, 2007
Sep 05, 2007 -- /prbuzz/ --HD VMD DEBUTS IN U.S. - AFFORDABLE HD DISC SOLUTION AVAILABLE TO CONSUMERS IN Q3’07

HD VMD $199 Price-Point Drives Affordability into the HD Market

Denver, Colorado – Sept. 5, 2007: New Medium Enterprises (NME) (OTC Bulletin Board: NMEN) today officially launched its HD VMD (Versatile Multilayer Disc) player and disc into the U.S. market with a debut at CEDIA Expo 2007. HD VMD brings maximum-HD 1080p high-quality players to consumers for a groundbreaking MSRP of $199. HD VMD players will be available for purchase in late October.

HD VMD stands to revolutionize the high-definition disc market, providing consumers with the best possible HD experience. Combining the best industrial opto-electronics and disc technologies, HD VMD brings together established DVD red-laser production infrastructure and break-through multilayer discs technology to deliver its maximum-HD picture. HD VMD red laser multilayer disc plans include storage of up to 30 GB of content on a single side disc.

“I have evaluated the HD VMD players through standardized tests that validate the true video performance of a 1080p source product, and I’m very impressed with the high quality delivered,” said Kevin Miller, president, ISFTV, and charter member of the Imaging Science Foundation. “NME has hit the price for what has long been considered the sweet spot for HD disc adoption. At $199, consumers can easily create their own HD living rooms; with the security of having a globally adopted format, and a better solution for their existing DVD libraries.”

Mahesh Jayanarayan, CEO of NME, Inc. says “U.S. consumers have waited for an HD solution at DVD pricing; and with HD VMD, we believe we have met this desire through a stellar quality, high-definition disc and player at a price point that almost anyone can afford.” Jayanarayan adds, “With the launch into the U.S. market this month and an accelerating rollout of HD VMD content and retail distribution partners, we plan to drive adoption of HD in the home.”

High-Definition at the Right Price - High-end HD VMD products will enter the market at a groundbreaking MSRP of $199 -- 30 percent less than the least expensive competitive (and low end) product.

Incredible Image Quality - With true HD resolution 1080p - and 45Mbps bit rate, HD VMD excels at processing images and delivering the highest quality picture. From animation to fast action, viewers will experience incredible detail and vibrant colors.

Crystal Clear Sound - With up to 7.1 sound channels, HD VMD delivers immersive and realistic sound that will make listeners feel like they are a part of the action.

Exceptional Standard Definition DVD Upconversion - HD VMD players upconvert standard definition DVDs to deliver a killer high-definition picture. DVDs have never looked so good.

Global Content Choices - HD VMD is currently being embraced by content providers around the globe, offering consumers a broad option of content. From U.S. to India to France to China, content from the world’s leading film markets will be available to all.

VMD is currently being adopted by content providers and distributors in dozens of regions worldwide, including Australia, Brazil, Central Europe, China, France, Germany, Iceland, India, Japan, the Middle East Russia, Scandinavia, and the United States.

Products Specifications:
Disc (single side) HD VMD15 and HD VMD20
Disc Diameter: 120 mm
Disc Thickness: 1.2 mm
Laser Wavelength: 650 nm
Native Resolution for all models: 1920x1080p
Video codecs: MPEG- 2, VC-1, H.-264
Audio codecs: Dolby Digital, Dolby Digital Plus, DTS
Data transfer rate: 45 Mbps
Video bit rate: 45Mbps
Security: AES based
Additional features: USB port, card reader, HDMI, Internet connectivity
MSRP: $199

About NME
New Medium Enterprises HD VMD format and players provide the world's first low-cost and true high-definition playback solution utilizing today's red laser technology and existing DVD industrial infrastructure. Incorporating break-through optical storage technology, a red laser-based HD file format, encryption technology, authoring tools and compression technologies, NME is providing the only high-quality and high-value offering for the discerning consumer electronics market. New Medium Enterprises, Inc. is listed on the OTC exchange in the U.S. under the symbol NMEN.
For additional information about NME, please visit http://www.nmeinc.com
NME Public Relations Contact:

Molly Mulloy
Zeno Group for NME
+1(415) 465-0561
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Nick Mendoza
Zeno Group for NME
+1(310) 566-3984
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SAFE HARBOR
The 'Press Release' contains forward-looking statements as defined by the federal securities laws which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements may discuss our future expectations, contain projections of our future results of operations or of our financial position, or state other forward-looking information. However, there may be events in the future that we are not able to accurately predict or control. Forward-looking statements are only predictions that relate to future events or our future performance and are subject to substantial known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results, outcomes, levels of activity, performance, developments, or achievements to be materially different from any future results, outcomes, levels of activity, performance, developments, or achievements expressed, anticipated, or implied by these forward-looking statements. As a result, we cannot guarantee future results, outcomes, levels of activity, performance, developments, or achievements, and there can be no assurance that our expectations, intentions, anticipations, beliefs, or projections will result or be achieved or accomplished. In summary, you should not place undue reliance on any forward-looking statements.

About the Press Release
New Medium Enterprises (NME) today officially launched its HD VMD (Versatile Multilayer Disc) player and disc into U.S. market with debut at CEDIA Expo 2007, bringing maximum-HD 1080p to consumers...


 
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