Genevieve Primavera catches the Train to the top
Written by Administrator   
February 15, 2007
Genevieve Primavera catches the Train to the top
 
Genevieve Primavera’s eye-catching Fall 2007 collection will make its debut in New York at Platform 2 of the fashion industry’s exclusive trade show, the Train.

San Francisco, CA: Mary-Elizabeth Primavera’s exciting new Fall 2007 collection premieres at Platform 2 of the Train, the exclusive trade show.
 
“We’re thrilled to be at the Train to showcase our Fall line. We’ve worked hard on it, and we’ve created some truly memorable designs that will stand out at Platform 2,” says Mary-Elizabeth Primavera, CEO of Genevieve Primavera.

Fashion Wire Daily has already proclaimed Primavera’s Fall 2007 line as “a standout, with a functional yet edgy collection." The marketing campaign for the line features the work of leading Bebe photographer Peter Z. Jones, and senior MAC Cosmetics make-up artist Victor Cembelin. Unique creations include the Executive look, for the woman who shows she means business, and the Sophisticate, for the one-woman style council.

Primavera’s work reflects her deep artistic background, her long experience with fabric, as well as her own personal struggles to overcome. Powering through a failed marriage, Primavera continued to put herself through college and maintained a graphic design services firm, even as she raised five children by herself.

Only after working with a designer friend for three years did she create Genevieve Primavera. She debuted with a bang; after her very first collection, she was asked to participate in San Francisco Fashion Week, where she caught the eyes of California Apparel News, Fashion Wire Daily, San Francisco Chronicle, The Mercury News, Blick.com, and Wire Image.
 
“Although the new Fall collection has an artistic eccentricity to it, it is a very wearable, very versatile, well-made collection,” says Primavera. “We’re looking forward very much to the response from New York City.”
 
About Genevieve Primavera, LLC
Genevieve Primavera, LLC is the creation of Mary-Elizabeth Primavera, a widely acclaimed artist and couturier. By training a graphic design artist and by long experience a designer, Primavera merges her knowledge of art and fabric to create unique collections. Genevieve Primavera’s products are made with quality fabrics, mostly of natural fibers, and produced wholly in the United States. For more information, please visit www.genevieveprimavera.com .
 
###
About the Press Release
Genevieve Primavera’s eye-catching Fall 2007 collection will make its debut in New York at Platform 2 of the fashion industry’s exclusive trade show, the Train.


 
Next >