fring(tm) Rings in Mobile VoIP Freedom of Choice
Written by Niki Hutchinson   
March 27, 2007
• SIP solutions now easily accessible even from non-SIP enabled mobile handsets
• fring™ enables mobile VoIP (mVoIP) communication between fring™, Skype™, Google Talk, Windows Live Messenger (MSN) and SIP providers including to regular phones

LONDON, Mar 27, 2007 -- /prbuzz/ -- fring™ today announced that it is the first company to facilitate true mobile independence by enabling fring™ users to choose any SIP provider to make mobile VoIP (mVoIP) calls to regular phones. For the first time, fring™ users (fringsters) can easily pick-and-choose between their favourite SIP-based VoIP networks, even without a SIP-enabled phone.

This pioneering development from fring™ benefits mobile users who are now free to communicate using hundreds of SIP providers to make SIP-to-SIP calls and SIP calls to regular landline and cellular phones. fring™ has also broken the technology barrier to enable fringsters to use SIP provider accounts even if their handset does not support SIP. fring™ is pre-programmed to recognise several SIP providers including GizmoProject, VoipCheap and VoipStunt, but users can easily configure other providers through a simple guided process.

“Enabling SIP is another example of fring™ openness and our drive to empower consumers with real mobile independence - by allowing them to choose the provider of their calls, regardless of mobile operator,” explains Avi Shechter, co-founder and CEO, fring. “fringsters can now simply choose how they want to call or chat with a one-click choice from their contact menu to other fringsters, to PC based IM buddies, or to landlines and other cellular phones using GSM, fring™, Google Talk, MSN, Skype, SkypeOut or SIP.”

fring™ compatibility with SIP providers allows mobile users to save money by communicating through their operator’s data package, using their choice of VoIP provider rather than traditional more expensive “talk” airtime. Reduced calls charges are shared with family and friends who benefit from cheaper deals when calling fringsters on their SIP VoIP-in, or Skype-In numbers.

To view how to initiate a SIP call, visit http://www.fring.com/blog

- ends -
About fring
fring™ is a mobile Voice over Internet Protocol (mVoIP) product that allows users to make free calls over mobile and cellular data networks or a Wi-Fi connection. fring™ uses 3G over mobile phone networks and therefore provides a continuous call connection. It is 100% free with no subscription costs; consumers simply pay for the data they use under their existing line rental agreement. Completely PC-independent, it requires no additional hardware and no location limitations (e.g. Wi-Fi hotspots). fring™ also integrates with the Windows Live Messenger, Skype and Google Talk & SIP networks.

fring™ also offers the option of Wi-Fi connectivity. It works over Wi-Fi networks in the home, office or on the move. Users can identify the network they want to use, enter necessary security details and assign a profile. For further information please visit www.fring.com.

Notes to editors:
• This product uses Skype but is not endorsed or certified by Skype
• The fring, fringsters, fring a friend and fring logos are trademarks of fringland Ltd
• The fring™ application is currently in BETA and is compatible with the following handsets: Nokia models 6630, 6680, 6681, 6682, N70, N72, N80, N80i, N90, N71, N73, N75, N91, N92, N93, E60, E61 and E70
• SIP Forum definition for SIP: “The Session Initiation Protocol (SIP) is a signalling protocol that is used by technology products for creating session-oriented connections between two or more endpoints in an IP network. These endpoints could be IP telephones, instant messaging clients, or a collaborative multimedia conference application.” (http://www.sipforum.org/content/view/19/72/) A common SIP example is a cable network provider that offers residential voice call services over SIP as an alternative to the traditional landline network.

For media enquiries please contact:

Roy Timor-Rousso
VP Product Marketing, fring™
Tel/ fring ID: +972 542194671
This email address is being protected from spam bots, you need Javascript enabled to view it
www.fring.com

Niki Hutchinson
Senior Account Manager,
Liberty Marketing Communications
Tel: +44 (0)20 7751 4444
This email address is being protected from spam bots, you need Javascript enabled to view it
www.liberycomms.com

About the Press Release
fring(tm) today announced that it is the first company to facilitate true mobile independence by enabling fring(tm) users to choose any SIP provider to make mobile VoIP (mVoIP) calls to regular phones. For the first time, fring(tm) users (fringsters) can easily pick-and-choose between their favourite SIP-based VoIP networks, even without a SIP-enabled phone.


 
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