Apr 23, 2007 -- /prbuzz/ -- Blueberry’s, instant messaging, palm pc’s, not to mention mobile phones with their inbuilt camera’s have made communication in the 21st century faster and simpler than ever dreamed of just a decade ago. But how effective is that communication. We talk and text all day, but our messages may not be getting through.

This is a problem of the modern world that author, Arthur F. Carmazzi is attempting to solve with his company, Directive Communication, a leadership and personal growth workplace training organization that sees communication - or its lack – as the critical factor in progress.

“Today we have the fastest communication systems ever, but our interpersonal communication has not kept pace. Mixed messages, you could say,” Carmazzi says.

This failing in human communications led Carmazzi to examine how people actually process and disseminate ideas and information. He discovered there are four basic “brain processors. The difference in the way people process information is a bit like Apple computers or PC’s. They are very different, but equally valuable,” says Carmazzi.

Establishing the differing brain processors in individuals allows them to understand themselves and others better, Carmazzi claims, and he has created effective psychological modeling tools that diagnose brain process patterns.

“I have broken the range of thinking patterns into four colors, red, blue, green and purple. The color is not the important element, that’s just a simple way of denoting the various processing patterns called the Colored Brain Communication Inventory, or CBCI,”

Carmazzi says that when organizations offer their staff training in CBCI, there is a rapid shift in how work teams and management communicate. There is a new found respect, understanding and recognition within teams of the value in diverse thinking patterns, that when working in harmony are creative, structured, accurate and lateral.

“Without understanding how we process information, we often get frustrated and annoyed with what appears to be a total lack of understanding of what we are saying – almost an obtuseness. This is because most of us feel others think like we do – we wear red glasses and our only perspective is red. We have no conception that the people we deal with may see their world as green, purple or blue.

“We can become very hung up on this lack of communication, that holds us all back from being our best, and supporting others to be their best also. We fail to realize that our differences are an organization’s most important asset,” Carmazzi says.

CBCI methods have been applied in a range of international corporations, according to Carmazzi, who says most of these reported staggering improvements in corporate profitability and, just as importantly, employee well being and relationships.

“When people better understand each other, empathy is tapped. Also management can select the right person for the job, such as a red brain person for accounting roles and a green brain person for the big picture risk taking ventures. Working together they can develop inventive projects that come in on time. An unbeatable combination in our competitive corporate world,” Carmazzi says.

Directive Communication is based in Indonesia and Singapore and trains across Asia.

Contact
Rubel Syarif
Marketing Manager
Directive Communication International, Ltd
Bali Office
Villa de Carmazzi, Ubud - Bali
Tel. +62 361 977 536 Fax +62 361 981 654
www.directivecommunication.com
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