Exclusive Taxi Advertising Rights Offered in Beijing
Written by International Information Agency, Inc. (IIA)   
July 07, 2008
Exclusive Taxi Advertising Rights Offered in Beijing

Jul 07, 2008 -- /prbuzz/ -- New York, NY - International Information Agency, Inc. (IIA) today announced that they will immediately begin offering American Media/Marketing Companies the opportunity to acquire the exclusive rights to outdoor advertisement space in the fastest growing Asian market. This unique opportunity allows American media buyers the exclusive right to advertise on over 6,000 taxis in the Beijing market, host city of the 2008 Summer Olympics. Advertisers will have the opportunity to place ads on taxi's back panels, interior partitions, and passenger seat partitions essentially branding the entire taxi.

This announcement brings opportunity to expose their (message/images and) brands to an estimated 14 million residents of Beijing. In addition, to the expected l 4.6 million worldwide tourists and 96 million domestic Chinese people expected to visit Beijing during 2008. During the 2008 Summer Olympics, Beijing is expected to have an additional 600,000 overseas tourists and as well as 1.1 million domestic tourists visiting Beijing.

Outdoor advertising in Beijing has been and continues to increase at an exponential rate. Recent reports reflect an increasing number of domestic firms are investing in marketing and advertising, and individual companies are upping their advertising budgets. This reflects China and Beijing's clear position as one of the fastest growing economies with an increasing urban population.

The acquisition of these rights will strengthen the purchasers advertising leadership position in Beijing and worldwide. This type of advertising is one of the major mediums in Beijing today. This ground breaking opportunity has come at the perfect time, as worldwide advertisers are acquiring all available ad space due to the cities immense growing population and economy. The acquisition of these rights guarantees maximum exposure through the 2008 Summer Olympics in Beijing.

The recent availability of these advertising rights on these selected 6,000 Beijing taxis is due directly to changes in government restrictions as a result of the Olympics. Former Congressman Lester L. Wolff, founder of IIA, said, “This exciting opportunity will benefit Beijing, China, and the Olympics while generating worldwide recognition for marketers/advertisers.”

The overall economic picture for the Beijing’s advertising industry has and continues to be very optimistic, especially with the arrival of the 2008 Olympics.

IIA is a NY/Washington D.C based organization (Company) involved in many worldwide affairs. For additional information on this opportunity, please contact Michael Monteforte at This email address is being protected from spam bots, you need Javascript enabled to view it 917-886-8570 or Scott T. Yorg at This email address is being protected from spam bots, you need Javascript enabled to view it    http://www.advbuzz.com

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About the Press Release
International Information Agency, Inc. (IIA) today announced that they will immediately begin offering American Media/Marketing Companies the opportunity to acquire the exclusive rights to outdoor adv

 
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