Sep 11, 2007 -- /prbuzz/ --Montreal, September 11, 2007 — Automotive online marketing pioneer Evolio has entered into a partnership with Mazda Canada to become the exclusive provider of sales lead response tools and management system to over 160 Mazda dealers in Canada.
Mazda Canada is already taking advantage of Evolio’s sales lead management and email response platform to reach the increasing numbers of online vehicle shoppers. Currently, the most popular auto-related online activity is researching vehicle prices and over 70% of Mazda customers conducted online research before purchasing their vehicles. Mazda Canada, with it’s program called Mazdadvantage, wishes to seize this opportunity and increase its market share by adapting its sales communications to what consumers are looking for.
“We decided to work with Evolio because, not only did they have experience with the Mazda product, they are the leader in this new field, with large numbers of satisfied customers, years of experience and proven, measurable methods that bring results,” explains Philippe Lamarre, Interactive Marketing Manager at Mazda Canada. “After just one month, almost 90% of our dealers are benefiting from Evolio’s communication and retention solutions.”
A key component of Mazda’s Make Your Move Sales Event, Mazda redirects leads to its dealers via the Mazdadvantage lead management console. Those dealers then use Evolio’s tools to respond to enquiries, maximizing sales opportunities, setting up appointments with customers and distinguishing themselves from their competitors.
Evolio president Jean-Philippe Paquin says, “It’s interesting to see a vehicle manufacturer that understands the potential of the Internet. And why not? Mazda dealers who use our one-stop lead management system have increased their ratio of leads to sales and directly lowered their client acquisition costs.”
Mazda’s Philippe Lamarre adds, “Our dealers enjoy using the new Mazdadvantage console. They save time and resources while increasing customer satisfaction. These savings permit our dealer to focus on our customers ‘specific needs, which greatly increases the chances of closing sales. For us, it’s a faster, smarter way to work.”
Evolio continues to facilitate Mazda’s internet lead management system, establishing Mazda’s business needs, training requirements and field communication strategies to support dealers across the country.
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About Evolio
With its head office in Montreal and regional offices in Vancouver, Calgary and Toronto, Evolio has been setting the standard as the leader in online automotive marketing for more than ten years. A division of Xprima Corporation, which also owns and operates Auto123.com, the company’s 100 employees and collaborators design, maintain and provide online tools and systems to generate the maximum number of sales opportunities for more than 1500 automotive professionals across Canada.
About Mazda Canada
Celebrating its 39th anniversary this year, Mazda Canada Inc. is the distributor of Mazda vehicles in Canada. The company is a subsidiary of Mazda Motor Corporation of Hiroshima, Japan, and was established in 1968. Mazda Canada's head office is located in Richmond Hill, Ontario, with regional offices in Montreal, Vancouver and Richmond Hill. A Mazda Parts Distribution Centre serving central and eastern Canada is located in Mississauga, Ontario. Mazda Canada has partners across Canada and around the world. There are approximately 160 independently owned, franchised, Mazda dealers across Canada.
For more information:
Mazda Canada
Greg Young, Director, Corporate and Dealer Affairs
1-800-263-4680 ext.7094
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Evolio
Jean-Philippe Paquin, President
1-888-474-2886 ext.225
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About the Press Release
Automotive online marketing pioneer Evolio has entered into a partnership with Mazda Canada to become the exclusive provider of sales lead response tools and management system to 160+ Mazda dealers.
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