Ethical Christmas Shopping, UK’s First Non-Profit Price Comparison Site Launches
December 17, 2007
Dec 17, 2007 -- /prbuzz/ --Socially responsible consumption is very challenging. Is fair-trade really better than free trade? Boycott products and buy local? Plastic Christmas tree or no tree at all? The festive season and online Christmas shopping can rapidly turn into a nightmare.

To answer this problem and online shopping in general, we got together to create NeverGreedy, a genuine non-profit price comparison site. NeverGreedy makes it simple for consumers to reduce the environmental impact of their online purchases while saving money.

Every time a purchase is made via the NeverGreedy site, retailers pay NeverGreedy a commission, which is then donated to projects that promote sustainable environments and livelihoods around the world through technology and education.

NeverGreedy has over 1000 retailers to choose from, including Amazon, John Lewis, M&S, British Airways, Dell, Apple, HMV and The Body Shop as well as the main UK Gas, Electric, Telephone and Broadband suppliers.

NeverGreedy is:
- An effective yet simple first step in reducing the impact of online shopping.
- Unique in donating 80% of all revenue generated.
- An effective way for consumers to signal to retailers that the environment is important.
- A new way for ethical and eco friendly retailers to promote themselves and their products.

Examples of how NeverGreedy works.
i) A £829 Apple laptop is purchased via NeverGreedy, earning 2.5% or £20.73 in commission.
ii) A person signs up for 12-month contract with BT Broadband via NeverGreedy, earning £30 in commission.
iii) A £79.95 kids toy from John Lewis is purchased via NeverGreedy, earning 5% or £4 in commission.

NeverGreedy works on an 80/20* rule with 80% of the commission been donated and the remaining 20% used to cover running costs, meaning the final donations for the above examples would be i) £16.58, ii) £24 & iii) £3.20.

This money would then donated to a project that would use the money to conserve land / plant trees (nearly 1 acre could be purchased for the combined total of the above three examples).

*NeverGreedy’s 80/20 ratio is among the highest in NGO/Charity sector.
About the Press Release
NeverGreedy, a genuine non-profit price comparison site. NeverGreedy makes it simple for consumers to reduce the environmental impact of their online purchases while saving money.


 
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