Durham's 2 Hounds Design unleashes the hidden potential of a house to appeal to buyers' emotions
Written by Dane Caldwell   
May 10, 2007
FOR IMMEDIATE RELEASE

Durham Region's 2 Hounds Design unleashes the hidden potential of a house to appeal to buyers’ emotions

COURTICE, ON -- May 10, 2007 -- /prbuzz/ -- Lead Design Consultant and Founder, Dane Caldwell, of 2 Hounds Design bounds on to the Durham Real Estate Market with a flair for drama and the tenacity of a Staffordshire Terrier.

A successful stager in Toronto, Dane returned to staging recently and despite most of her work being in Toronto, she is determined to have home staging taking a prominent role in resale homes in the Durham Region.

When asked about home staging in the region Dane commented, “I’ve seen some poor examples of staging in the region. My goal is to educate consumers of the benefits of home staging where I live. I love Toronto, but it would be nice to leave the commuting behind! It’s time the thrill of selling your house came to Durham and Clarington!”

Lead Design Consultant, Dane Caldwell has a background in design and styling for photography. Dane was also once a successful senior programmer/analyst, so she understands project plans and getting the tasks done on time and on budget. An avid home renovator Dane enjoys increasing her investments through real estate. Wishing to pass on her experience, insight, and knowledge of decorating to sell, Dane unleashed 2 Hounds Design.

2 Hounds Design is a Professional Home Staging firm committed to aiding homeowners, new homebuilders and real estate agents sell their properties in the least amount of time and for the highest return on investment. Home staging is the art of or merchandising a house to sell regardless of whether the house is lived in or vacant.

Marketing studies have proven emotions create the desire to purchase and logic backs it up. Thus, the philosophy at the core of 2 Hounds Design is to create just enough theatre for potential buyers to see how they could live in the house. By downplaying the flaws and uncovering the hidden potential of a house, 2 Hounds Design stages to appeal to buyers’ emotions, thereby attracting the greatest number of potential buyers in the appropriate target market.

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For further information, please contact,

Dane Caldwell – Lead Design Consultant
905-240-6565
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www.2-hounds.com
About the Press Release
Toronto Home Stager goes small town rather then downtown! Dane Caldwell moved to Courtice 2 years ago, although her work is in Toronto, she is determined to see home staging go mainstream in Durham.


 
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