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Driving Change in the Marketing Industry, The Concentric Group Launches Community |
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August 28, 2007 |
Aug 28, 2007 -- /prbuzz/ --Driving Change in the Marketing Industry, The Concentric Group Launches Community
Commerce Solution with Trade Show & Event Association
TSEA powers up the voice of trade show and event professionals with TSEA Connect
Cohasset, MA – August 28, 2007 – The Concentric Group, a pioneer in building member communities that generate increased revenue for associations and businesses, announces its first customer win within 30-days of opening its doors. The Company has partnered with Trade Show Exhibitors Association (TSEA) to develop TSEA Connect, an online community.
TSEA Connect enables trade show and event managers to access peers, industry experts and partners, along with content and new-business opportunities, through a unique visual community map that places users at the center of their community based on their interests and needs. The TSEA Connect community will be available to TSEA members in September.
“TSEA is pleased to be working with The Concentric Group, whose vision for connecting our members outside of our email and live events has inspired the organization," said Stephen Schuldenfrei, President of TSEA. "With TSEA Connect we are now able to offer our members a completely new range of benefits: peer-to-peer connections, an online marketplace, new content options, as well as generation of a new revenue stream as well.”
The Concentric Group specializes in turning member lists into communities and communities into revenue through its best practice services and unique social networking technology. Users have the ability to develop relationships far beyond simple listservs, blogs, profiles and chat rooms.
“The rapid adoption of social-networking represents an enormous opportunity for businesses and associations to deliver real member and customer value AND new revenue to the bottom line,” commented Michael Westcott, President of The Concentric Group. “Programs like TSEA Connect will deepen member relationships and loyalty, which in turn make the entire organization a more valuable industry resource.”
The Concentric Community Commerce Platform enables businesses to quickly and easily create and lead communities of purpose, allowing customers, partners, event attendees and developers to meet, build relationships, share ideas, contribute content, and learn from one another. A robust community builds loyalty, helps organizations quickly understand customer values, needs, and opinions, and provides the insight to better serve members, increase their number and deliver genuine business opportunities to all involved.
To learn more about growing your community and your revenue contact Michael Westcott or Rich Ofstun at 781.383.2259 or visit us online www.theconcentricgroup.com
About TSEA
Trade Show Exhibitors Association (TSEA) is the industry voice for exhibit and event marketing professionals. For more than 30 years, TSEA has provided knowledge to marketing and management professionals who use exhibits to promote and sell their products, as well as to those who supply them with products and services. For more information visit www.tsea.org
About The Concentric Group
The Concentric Group is driving change in the marketing business through Community Commerce Solutions that enable organizations and their constituents to build better relationships and deliver greater revenue than traditional marketing can. www.theconcentricgroup.com
CONTACT: Kim Kiley
The Concentric Group
781.383.2259
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