MERRILLVILLE, Indiana, Friday, April 24, 2007 -- /prbuzz/ -- If that heavenly slice of pizza
pie from your grocer’s freezer is raising your cholesterol level, just wait. You soon may be able
to have your cake and eat it too. An Indiana man has developed a way to add heart healthy
plant sterols to baked goods and he is now pitching the concept to some of your favorite fast
food pizzerias. It’s the pizza gourmet’s wildest dream come true an FDA-approved
heart-healthy all natural cholesterol-lowering pizza pie.
Heart Healthy Road Pizza™ is the brainchild of Ira Scott, a beverage executive living in
Valparaiso, Indiana, but who works in Chicago, a Mecca for deep-dish, thick-crust pizza. Scott
has developed a new slender California-style heart-healthy super-thin-crust pizza dough that
exceeds the FDA’s new coronary heart disease health claim for plant sterols and plant stanol
ester. Each slice and/or serving (depending on the size of the pie) of Heart Healthy Road Pizza
contains a gram of Kosher-certified VitaSterols™ natural plant sterols, pizza aficionados who
have tried Scott’s experimental pizzas, say it taste like ordinary delivery pizzas, and they would
go for an extra slice or two if it really drops your cholesterol as Scott claims it will work.
“I had the idea for a health pizza several years ago, but no one would listen,” exclaimed Scott,
“I eventually worked with some plant sterol experts and designed a method to incorporate plant
sterols into the pizza dough and into the cheese.” said Scott. “I believe Heart Healthy Road
Pizza is the perfect vehicle to help lower cholesterol,” said Scott, who has already approached
some well-known chains with the idea, including, Pizza Hut, Papa John’s, Domino's and
Godfather’s Pizza. He thinks it’s only a matter of time before a Yum! Brands executive will call
him about his new pizza innovation. In the mean time he is calling on mom and pop pizzerias to
try out his new patent-pending pizza recipe. The all-natural heart healthy frozen pizzas will be
offered to convenience stores and natural food chains such as Wild Oats and Trader Joe’s.
Upon review of existing evidence, the FDA concluded that “there is significant scientific
agreement that plant sterols/stanols reduce total and LDL cholesterol levels.” The FDA
authorized a health claim describing the relationship between dietary intake of plant sterols and
reduced risk of heart disease. That health claim states that “Foods containing at least 0.65
grams per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at
least 1.3 grams, as part of a diet low in saturated fat and cholesterol, may reduce the risk of
heart disease.” In a recent study; researchers at the University of California, Davis, gave study
subjects 1 gram of plant sterols twice daily for an eight-week period. Subjects included both
men and women, with normal and borderline high total cholesterol. Total cholesterol was
reduced by approximately 8 percent and LDL-C fell by almost 13 percent.
“Vegetable consumption in the United States is not ideal for maintaining healthy cholesterol
levels, especially since these important plant sterols are difficult to absorb, thus exacerbating the
dietary deficiency,” says Cecilia McCollum, Blue California’s Executive Vice President. “In
addition, a complete bio-availability study to determine the degree of absorption and the effect
on cholesterol from dietary supplementation with this new ingredient is being considered at this
time.” said McCollum.
Plant sterols are clinically shown to lower cholesterol as a part of a heart-healthy diet*
These statements have not been evaluated by the Food and Drug Administration. This product
is not intended to diagnose, treat, cure, or prevent any disease.
* Please consult your physician or registered dietitian for the best overall health plan, and ask
how products with plant sterols can reduce your cholesterol. For more information visit
http://www.VitaSterols.com or http://www.VitaSterols.info
CONTACT:
Road Pizza Company
Ira Scott, 219/916-8402
This email address is being protected from spam bots, you need Javascript enabled to view it
http://www.VitaSterols.info
SOURCE: Road Pizza Company
|
About the Press Release
Cholesterol-lowering Heart-Healthy Road Pizza, Coming Soon To Your Grocer’s Freezer
|
|
Download PDF Version
Email this story to a colleague
Printer Friendly Version
