Dec 06, 2007 -- /prbuzz/ --BRANDME, I AM THE BRAND: A NEW SOCIAL SHOPPING PLATFORM
My Virtual Model enables visitors to the Fashion TV site to experience a new way of shopping online.
Montréal, December 04, 2007. Thanks to a partnership between Fashion TV and My Virtual Model, thousands of online visitors can now use the BrandME, I am the Brand platform – a solution that is empowering the online fashion consumer.
Since the soft-launch of this feature in August 2007, Internet users have been able to create a virtual model directly on the Fashion TV site. They can shop and personalize different brand-name clothing and fashion accessories on their virtual models. The real pleasure comes from being able to share the various styles created through the BrandME, I am the Brand social network. Members of the network can then share their outfits with their friends and receive feedback.
This virtual and social shopping experience is focused on the desires and needs of the user. Users are able to mix-and-match with more than one brand at a time and create an online wardrobe that is easy to put together.
This holiday season, we invite you to create your model, dress it up, mix-and-match, and share with your friends.
BrandME, I am the Brand is a revolutionary and popular social shopping platform, available on www.ftv.com (in the “FTV FUN” section)
My Virtual Model in brief
My Virtual Model Inc., which now employs about a hundred people, has been setting the standard for virtual identity since 2000, thanks to its innovative products like virtual changing rooms, models to personalize and share online, simulators for home decorating, as well as virtual weight loss applications. Its latest product BrandME, I am the brand lets users display several brands in their virtual wardrobe and post them on their personal page where visitors can comment on them. The company has many clients in the retail trade, fashion and beauty industries, such as Sears, H&M, Adidas, Speedo, Levi Strauss & Co., and is associated with portals and virtual social networks such as Facebook, iVillage.com and gURL
Fashion TV in brief
Fashion TV Channel is broadcast in 202 countries to 300 million households across the 5 continents; it is the only 24-hour fashion, beauty and style television station worldwide. Based in Paris, France since 1997, Fashion TV is streamed through 38 satellites and thousand of cable operators and its content focuses on fashion shows, backstage access, photographers, models and celebrities, with 500 hours of new programs every year, 300 catwalks, and 600 new clips every season.
Source : My Virtual Model
80 Queen Street, Suite 502
Montreal, Quebec H3C 2N5
Canada
514-523-9966 |
About the Press Release
Highlights the partnership between My Virtual Model (www.mvm.com) and Fashion TV (www.ftv.com), including new features and availability.
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