1. Must be written in third person unless it's a quote.

2. Must be newsworthy. Which means it must be new or of feature interest. News is something new that has happened. If it is not about something new or of feature interest, it will be ignored by the media.

3. Should be between 250 and 500 words. If it's less than 250 words, it may be perceived as an ad. If it's longer than 500 words it's information overload. The purpose of a press release is to give the media enough to get interested. If they want more information, they will contact you.

4. State only the facts. When, where, how, why, who, what, etc.

5. Get to the point quickly. The media sees hundreds of press releases a day. If the headline and first sentence are confusing that reflects horribly on you and it'll be ignored.

6. Remember who your audience is. You're not doing this for your customers or investors. This is for the media--journalists and editors.

7. The body of the press release must be text only and not html or code.

8. Excessive punctuation (!!!!! ???) and excessive use of "ALL UPPER CASE" is prohibited. Keep the press release looking proffesional and avoid making it look like an advertisement! Remember that the purpose of a press release is to inform people of news.

9. Before submitting a press release, become familiar with how other press releases look that are already posted at prbuzz.com. Also, read the articles at WRITING TIPS .