Authentic Boricua Launches Puerto Rican Fashion Website - Culture Meets Cutting-Edge Style
In a celebration of Puerto Rican heritage and style, Authentic Boricua recently launched an e-commerce website featuring trendy t-shirts which incorporate the often overlooked elements of Puerto Rican culture, resulting in fashions that combine forward styles with the true grit of vintage tees. The new site, http://www.authenticboricua.com, showcases the company’s selections, and offers online shopping with a few convenient clicks of a mouse.

With the in spiration of a “culture reborn”, Authentic Boricua aims to reconnect Puerto Ricans born in the United States with their rich Latin history through fashion. “We want to remind Puerto Ricans that we care about them and the rebirth of our proud Puerto Rican culture and heritage, which is something Puerto Ricans born in America often are not aware of,” said Danny Naz, Marketing Director of Authentic Boricua.

In addition to the idea of cultural awareness, Authentic Boricua also caters to a demographic often missed in US markets, that of young Latinos. “In the past, fashion choices which express true Latino style have been extremely limited, often leaving young Puerto Ricans and others with mediocre styles they just weren’t happy with. We’re setting out to change that,” said Naz. According to a 2003 Census Bureau report, nearly 4 million Puerto Ricans currently live stateside.

Every Authentic Boricua tee features 100% combed ring-spun cotton, 3/4" rib height, and set in collar. “Our t-shirts are made of fine, high-quality cotton which is quite comfortable, withstands the stress that comes everyday wear, and results in an authentic vintage look,” said Naz.

Just in time for the holidays, Authentic Boricua’s new web store is now available for online shoppers. To view the company’s diverse selection of fashionable, culturally rooted t-shirts for both men and women, or to learn more about the Authentic Boricua, please visit http://www.authenticboricua.com.

Authentic Boricua Launches Puerto Rican Fashion Website - Culture Meets Cutting-Edge Style

About the Press Release
In a celebration of Puerto Rican heritage and style, Authentic Boricua recently launched an e-commerce website featuring trendy t-shirts which incorporate elements of Puerto Rican culture.


 
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