At 179 euros VMD Makes HD 1080p Accessible in Europe
August 31, 2007
Aug 31, 2007 -- /prbuzz/ --HD VMD NOW AVAILABLE IN EUROPE – EXPERIENCE TRUE HIGH DEFINITION... At 179 euros VMD Makes HD 1080p Accessible in Europe

IFA SHOW in Berlin (Hall 26c, Stand 115A) - 31st August, 2007: New Medium Enterprises (NME) (OTC Bulletin Board: NMEN) releases its latest commercial HD VMD (Versatile Multilayer Disc) Player and discs into the European market, debuting at IFA 2007. HD VMD brings full high definition (HD) 1080i/p, super-versatile players to consumers for a very attractive RRP of €179, at soon to be announced stores. Their entry into the Hi-Def format game is sure to raise consumer eyebrows- a practical red laser solution to the confusion stemming from the HDDVD and Blu-ray debate.

HD VMD is positioning itself as “The New Definition in High Definition” by giving consumers what they have been craving – an affordable, full HD player and DVD upscaler with superior image playback. Combining the best industrial opto-electronics and disc technologies, HD VMD brings together established DVD red-laser production infrastructure with novel break-through multilayer disc technology to deliver its full HD picture. Consumers can expect more exciting developments to come, as HD VMD’s multilayer disc technology is industrially capable of storing over 30 GB on a single sided disc.

NME launches into the worldwide market in October/November with a competitive player and content bundle box which will include 5 new HD VMD titles for Australia, France, Iceland, India, Poland and Scandinavia. HD VMD’s growing list of film content includes blockbuster films from Hollywood, Bollywood and International titles worldwide including 16 Blocks, Apocalypto, Passion of the Christ, Lord of War, Lucky Number Slevin, plus the award winning children’s series, Lazy Town.

“European consumers have waited for an HD solution at DVD pricing; and with HD VMD, we believe we have met this desire through a stellar quality, high-definition disc and player at a price point that almost anyone can afford,” says Mahesh Jayanarayan, CEO of NME, “With the launch into the European market this month and an accelerating rollout of HD VMD content and retail distribution partners, we plan to drive adoption of HD in the home.”

High-Definition at Competitive Prices - High-end HD VMD products will enter the market at an accessible RRP of €179, more than 30 percent less than the least expensive competitive (and low end) product.

A Super Real Picture - With true HD resolution at 1080p and up to 45Mbs bit rate, HD VMD excels at processing images and delivering the highest quality picture. From animation to fast action, viewers will experience incredible detail and vibrant colours.

- Crystal Clear Sound – With up to 7.1 sound channels available, HD VMD delivers immersive and realistic sound that will make listeners feel like they are part of the action.

- Exceptional Standard Definition DVD Upscaling - HD VMD players upscale standard definition DVDs to deliver a true high-definition 1080i/p picture, ‘backward-compatible’, enabling you to enjoy your current DVD library as well as new HD movies.

- Non-Regional Player – HD VMD Players are non-regional, enabling you to enjoy DVD content formatted for PAL, SECAM and NTSC, as well as new HD content.

- Global Content Choices - HD VMD has the support of most of the leading independent film studios and film distributors around the world. You can expect a large range of blockbuster films, ethnic titles, TV Series and popular music videos to choose from.
HD VMD is currently being adopted by content providers and distributors in dozens of regions worldwide, including Australia, Brazil, Central Europe, China, France, Germany, Iceland, India, Japan, the Middle East Russia, Scandinavia and the United States.

Player Specifications:

- Disc (single side) HD VMD15 and HD VMD20
- Disc Diameter:; 120 mm
- Disc Thickness: 1.2 mm
- Laser Wavelength: 650 nm
- Native Resolution for all models: 1920x1080p
- Video codecs: MPEG- 2, MPEG-1, VC-1, H-264(AVC)
- Audio codecs: Dolby Digital, Dolby Digital Plus, DTS
- Data transfer rate: 45 Mbps
- Video bit rate: 45Mbps
- Security: AES, AACS available
- Additional features: USB port, card reader, HDMI, Internet connectivity

What you should know about HD VMD...
HD VMD (Versatile Multilayer Disc) is NME’s proprietary true HD disc format based upon established red laser technology enabling seamless and cost-effective manufacturing solutions for HD products based on the existing DVD industrial infrastructure. HD VMD provides access to HD at a cost comparable to DVD, posing a serious challenge to Blu-ray and HD-DVD. Technology features:

- 1080p HD - HD VMD disc has a capacity to playback a full three hours of true 1080p High Definition material on a single side.

- 2p process - NME’s patented 2p process succeeded in solving the technological problems which limited DVDs to two information layers. The superior bit transfer rate and faultless encoding software of the HD VMD format provides unequalled smooth delivery for the ultimate in picture quality and sound.

- Disc Capacity - Multilayering is now possible with HD VMD’s commercial solution with up to 20GB storage capacity for a single sided disc, HD VMD also has industrial capability for 25, 30 and 40GB using NME’s 2p process method.

To find out more about HD VMD go to www.truehighdefinition.com

About NME...
The New Medium Enterprise HD VMD format and players offer the first low-cost and True High Definition playback solution by utilizing current red laser technology and existing DVD industrial infrastructure. Incorporating break-through optical storage technology, a red laser-based HD file format, encryption technology, authoring tools and compression technologies, NME is providing the only high-quality and high-value offering for the discerning consumer electronics market. New Medium Enterprises, Inc. is listed on the OTC exchange in the U.S. under the symbol NMEN.
For additional information about NME, please visit www.nmeinc.com

SAFE HARBOR
The 'Press Release' contains forward-looking statements as defined by the federal securities laws which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements may discuss our future expectations, contain projections of our future results of operations or of our financial position, or state other forward-looking information. However, there may be events in the future that we are not able to accurately predict or control. Forward-looking statements are only predictions that relate to future events or our future performance and are subject to substantial known and unknown risks, uncertainties, assumptions, and other factors that may cause actual results, outcomes, levels of activity, performance, developments, or achievements to be materially different from any future results, outcomes, levels of activity, performance, developments, or achievements expressed, anticipated, or implied by these forward-looking statements. As a result, we cannot guarantee future results, outcomes, levels of activity, performance, developments, or achievements, and there can be no assurance that our expectations, intentions, anticipations, beliefs, or projections will result or be achieved or accomplished. In summary, you should not place undue reliance on any forward-looking statements.

NME Public Relations Contact:
Patrick Henningsen
Communications Director
NME Inc.
VMD House
195 The Vale
London, UK
W3 7QS
Email: This email address is being protected from spam bots, you need Javascript enabled to view it
Tel: +44208 746 2018
About the Press Release
HD VMD positioning itself as “The New Definition in High Definition”, giving consumers what they have been craving – an affordable, full HD 1080i/p player, DVD upscaler with superior image playback...


 
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