|
January 08, 2008 |
2008 -- /prbuzz/ --BURLINGTON, VT (January 4, 2008) – Today, Clear Channel Outdoor (NYSE:CCO), the world’s largest outdoor advertising company, joins 800response (www.800response.com), provider of the highest quality inventory of Custom 800 numbers (also known as vanity 800 numbers) in offering the most effective direct-response tools to out-of-home advertisers.
Industry experts report that outdoor advertising is the second fastest growing advertising medium. And, research proves that outdoor ads featuring a vanity 800 number, like 1-800-NEW-CARS or 1-800-NEW-HOME, will increase response rates by thirty to sixty percent (30-60%).
“Together 800response’s unforgettable Custom 800 numbers and our out-of-home media products construct a powerful advertising package,” says Tony Alwin, senior vice president of creative and marketing for Clear Channel Outdoor. “We look forward to rolling out the program to our sales offices nationally, as we are always looking for new ways to meet our clients’ needs.”
The partnership gives Clear Channel’s outdoor advertisers the ability to increase lead generation by using a Custom 800 number as a direct-response tool, plus access to valuable call tracking data to monitor response rates, listen to recorded calls, and recoup missed calls in real-time.
“Outdoor advertising and direct-response tools are a natural fit. We created a simple program for the Clear Channel Outdoor sales teams to present to clients, helping their clients achieve higher response rates and greater lead generation from their outdoor media. The combination of a proven direct-response tool and well-placed outdoor ads are sure to deliver higher response rates, increased brand recognition, and valuable call analytics that may otherwise be out of reach for many businesses,” says Rick Royer, vice president of business development at 800response.
By generating higher response rates Clear Channel Outdoor and 800response’s customers will build their brands, add to their database of leads, and have access to call analytics for monitoring and reporting purposes.
“In most cases the consumer has a limited amount of time to view an outdoor ad. Vanity 800 numbers make it easier for them to recall our client’s message and phone number, and take the next step of making the call. And that is what |
|
|
|
Download PDF Version
Email this story to a colleague
Printer Friendly Version
